According to the latest report, Google disclosed on Wednesday that YouTube Shorts has more than 1.5 billion monthly viewers. This shows that the short video service has reached a scale comparable to that of rival TikTok less than two years after its launch.
JOIN US ON TELEGRAM
Moreover, YouTube is one of Google’s pillar businesses, generating more than $28 billion in advertising revenue last year. YouTube Shorts is a short video platform launched by YouTube.
YouTube has recently come under threat from competing services such as TikTok and Instagram Reels, the report said. Among them, TikTok is owned by ByteDance, and Instagram Reels is a platform owned by Meta.
In April, Google said on its earnings call that YouTube Shorts was getting 30 billion views a day, four times the number last year.
