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Apple

The Search for a Search Engine: Why Apple isn’t entering the fray

Published

2 years ago

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Apple

The digital landscape is dominated by a few key players, and the search engine arena is no exception. Google has reigned supreme for years, leaving many to wonder why other tech giants haven’t made a serious push to compete. One such giant is Apple, a company known for its innovation and user-centric approach. Recently, Apple’s Senior Vice President of Services, Eddy Cue, shed light on why the company has no plans to develop its own search engine, offering a candid look at the challenges and considerations involved.

Cue’s insights emerged within the context of the Department of Justice’s (DOJ) antitrust case against Google. Apple filed a motion to intervene, seeking to participate in the penalty phase, which could have significant financial implications for the company due to its lucrative default search engine deal with Google. This deal, which has been the subject of scrutiny, sees Google paying Apple a substantial sum to be the default search engine on Safari.

The DOJ and Google have been at odds over how to address Google’s dominance in the search market. One proposed solution involves altering or terminating the Google-Apple partnership. Google even suggested a three-year ban on long-term exclusivity deals involving any “proprietary Apple feature or functionality.” However, Cue argues that dismantling the current arrangement could have unintended consequences, ultimately benefiting Google while harming Apple and its users.

Cue painted a stark picture of the options Apple would face if the current deal were dissolved. He explained that Apple would essentially be left with two undesirable choices. First, it could continue to offer Google as a search option in Safari, but without receiving any revenue share.

This scenario would grant Google free access to Apple’s vast user base, a significant advantage for the search giant. Alternatively, Apple could remove Google Search as a choice altogether. However, given Google’s popularity among users, this move would likely be detrimental to both Apple and its customers, who have come to rely on Google’s search capabilities.

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The prospect of Apple developing its own search engine has been a recurring topic of speculation. Cue addressed this directly, stating that creating a viable competitor to Google would be an incredibly expensive and time-consuming undertaking. He estimated that such an endeavor would cost billions of dollars and take many years to come to fruition. This economic reality makes entering the search engine market a significant risk for Apple.

Furthermore, Cue highlighted the inherent challenges in building a successful search engine. He pointed out that to make such a venture economically viable, Apple would likely have to adopt targeted advertising as a core component. This approach clashes with Apple’s strong emphasis on user privacy, a cornerstone of its brand identity and a key differentiator in the market. Integrating targeted advertising into a search engine would require a significant shift in Apple’s business model and could potentially alienate its privacy-conscious customer base.

Cue also touched upon the evolving nature of search itself. He suggested that AI-powered chatbots represent the next major evolution in information retrieval, hinting that Apple may be focusing its efforts on developing innovative AI-driven solutions rather than attempting to replicate the traditional search engine model. This perspective aligns with the growing trend of integrating AI into various aspects of technology, offering a more conversational and personalized approach to accessing information.

In the filing, Apple emphasized its right to determine the best way to serve its users. Cue asserted that “only Apple can speak to what kinds of future collaborations can best serve its users,” expressing concern that the DOJ’s proposed remedies could “hamstring” Apple’s ability to meet its customers’ needs. This statement underscores Apple’s desire to maintain control over its ecosystem and strategic partnerships.

In conclusion, Eddy Cue’s insights provide a compelling explanation for Apple’s decision to stay out of the search engine race. The immense financial investment, the long development timeline, the potential conflict with its privacy principles, and the emergence of AI-driven alternatives all contribute to this strategic choice.

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Rather than attempting to compete directly with Google in the traditional search arena, Apple appears to be focusing on innovation in other areas, potentially exploring new ways for users to access and interact with information. The ongoing antitrust case and its potential ramifications will continue to shape the dynamics of the search market and Apple’s role within it.

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Android

Future phone switching could be way easier: Android and iPhone may soon share more data

Published

7 months ago

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December 10, 2025

By

Google and Apple

Moving from an Android phone to an iPhone—or the other way around—can often feel like a big chore. Right now, when you get a new phone, moving all your important information over from the old phone can be a complicated mess. However, it seems that Google and Apple are working together to fix this, making the switch between the two types of phones much smoother.

We recently got a sneak peek into the future by looking closely at the code of Google’s Android Switch app. This app is what helps people move their data from an iPhone to a new Android device, like a Pixel. What we found inside the hidden code suggests that several new types of personal information might soon be able to transfer automatically.

Currently, when you switch phones, basic items like photos, videos, contacts, and calendar dates usually move over. But things that make your phone yours often get left behind.

The new code hints that the following items could soon be included in the transfer process:

  • Accessibility Settings: These are the special settings people use to make their phone easier to operate, such as larger text sizes or specific display settings. Being able to transfer these means you won’t have to spend time setting up your phone just to be able to use it comfortably.
  • Music Playlists: If you have music lists on your iPhone, the updated system might allow them to move to a service like YouTube Music on your Android device.
  • Passwords and Passkeys: This is a big one. Right now, you usually have to sign back into every single app manually. Soon, the system could automatically bring over your saved login details and newer “Passkeys,” providing a truly seamless experience.
  • Wallet Cards: Moving credit and debit cards from one digital wallet (like Apple Wallet) to another (like Google Wallet) is not possible today, but the code suggests this convenience could be added.
  • Wi-Fi Credentials: While your phone might remember the name of your home Wi-Fi, it often doesn’t remember the password, forcing you to type it in again. The change suggests the actual Wi-Fi passwords will transfer over, making it so your new phone connects instantly.

It’s important to remember that this information comes from looking at code that hasn’t been released yet. So, while it shows what Google and Apple are planning, we need to wait for an official announcement to know exactly how and when these improvements will become available.

Since the two companies are working together, these features are likely to help users switch from Android to iPhone, too. Once these changes arrive, getting a new phone won’t mean starting from scratch anymore.

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Apple

New screen troubles for iPhone 17 give Samsung a major boost

Published

8 months ago

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November 20, 2025

By

Samsung

A key screen supplier, BOE, is running into serious trouble providing the special display panels (OLED screens) for Apple’s newest phone lineup, the iPhone 17. Because of these technical setbacks, a main competitor, Samsung Display, is now expected to land a much bigger supply deal with Apple.

Sources familiar with the matter confirm that BOE has faced quality control and technical difficulties that it has not yet managed to fix. This means the company will be unable to deliver the display panels it was planning to ship this year. As a direct result, Samsung Display will likely be stepping in to cover the missing supply needed to build the phones.

The iPhone 17 is Apple’s current flagship model and is available in four versions: the standard, Air, Pro, and Pro Max. Apple is expecting to ship more than 90 million units of this new series throughout the year. The screens for these devices are usually provided mainly by Samsung Display and LG Display. At the moment, Samsung provides displays for all four models, while LG supplies three of the versions, not including the Pro.

BOE had originally planned to provide screens, specifically for the high-end iPhone 17 Pro models in the Chinese market. The main issue stems from Apple’s decision to use a more advanced screen feature called LTPO across the entire iPhone 17 series this year. This proved to be a major hurdle for BOE, which did not have prior experience making LTPO panels for Apple.

After many months of work, BOE finally received approval to start large-scale production in the early third quarter, to supply up to ten million panels. However, problems with reliability kept happening. By mid-November, these ongoing issues were still not solved. Due to these failures, BOE’s expected total shipments, which could have reached 40 million screens, will now be significantly lower.

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Samsung Display is currently bridging this gap. Its screen supply to Apple is expected to increase from an initial 80 million panels to roughly 90 million this year. This is a critical move that will ensure Apple can still meet its manufacturing targets for all four iPhone 17 models without delay.

With BOE struggling to deliver, Samsung Display is now set to further solidify its position as Apple’s most important partner for OLED screens. The company stands to gain more business and maintain its lead in the competitive iPhone screen market throughout 2025.

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Apple

Samsung kicks off Galaxy S25 FE updates while Galaxy A57 sneaks into sight for 2026

Published

10 months ago

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September 26, 2025

By

Galaxy S25 FE

Samsung has been busy with its phone lineup lately. Just a short time after bringing out the Galaxy S25 FE, the company is already pushing its very first software fix to users. This mid-tier flagship is the last piece in the Galaxy S25 family puzzle, joining the regular trio and the slim Galaxy S25 Edge model.

The update is starting in Europe and should spread to other places soon. Folks with the Galaxy S25 FE won’t have to hold out for the newest software skin right away, since it came loaded with One UI 8 from day one – one of the rare Samsung phones to do so. This fresh patch carries the build number S731BXXU1AYIB.

It packs in the September 2025 security fix, along with tweaks for smoother running and better protection overall. The patch tackles a bunch of weak spots in the system that could let hackers in. Samsung has already sent this same September update to plenty of other phones worldwide.

Don’t look for any flashy new tricks here, though. Those are saved for the bigger One UI 8.5 jump, which early peeks suggest could bring some real changes. Shifting gears to what’s next, Samsung’s popular Galaxy A5x line keeps drawing crowds with its smart mix of features and wallet-friendly prices.

The Galaxy A56 only hit shelves a few months back, but word is already out on its follow-up, the Galaxy A57.Spotters caught the Galaxy A57 in the IMEI database, listed under the code SM-A576B/DS for the two-SIM version. It’s no big shock, as Samsung sticks to a yearly refresh for these hits.

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Rumors point to the Galaxy A57 running on the fresh Exynos 1680 processor. Test scores show it packs a revamped brain for tasks and a graphics part that’s twice as strong as the one in the A56’s Exynos 1580. That could mean smoother games and quicker everyday stuff. The camera side might get a boos, too, though details are still fuzzy. Based on past patterns, expect the Galaxy A57 to drop in the early months of 2026, keeping the mid-range magic alive.

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