Apple announced the iPhone 16 as the first model designed specifically for Apple’s AI features. But until they shared how many phones they sold, we weren’t sure if people would care. Now, it’s pretty clear they do.
iPhone 16 is Doing Great with AI
Last week, Apple reported their biggest earnings ever, with revenues hitting $124.3 billion. When you look closer, you see that their main products – iPhone, iPad, and Mac – are selling well. iPads and Macs did particularly well, maybe because of AI, or maybe not. The iPhone 16 didn’t sell as much as last year’s model but still did quite well.
Here’s why it’s good news:
Tim Cook said that the iPhone 16 is selling better than the iPhone 15. This is a big deal. What’s even more telling is that the iPhone 16 sells better in places where Apple’s AI features are available. Right now, these features aren’t available in Europe or China. And China is where the iPhone isn’t doing as well, showing that AI might be a key factor.
What Does This All Mean?
It looks like Apple’s AI story is hitting the mark, at least for now. Apple can celebrate the iPhone’s success, but making their AI even better is the next big challenge.
Is Apple Intelligence Really That Good?
Even if you’re not sure if Apple’s AI features are impressive, people are paying more to get the AI-focused iPhone 16 than they did for previous models. The places where AI isn’t available are facing temporary sales issues, which could mean big opportunities for Apple in the future. So, it’s a win for Apple’s AI, a win for iPhone sales, but the next big question is: will people keep loving the AI once they start using it?
How will customers feel about it?
We’ll get some answers with the updates coming in iOS 18.4, but the real test will be with the launch of iOS 19 in June.