Apple’s iPhone 16e is fresh on the scene, but it’s not what many fans hoped for. It’s not called an iPhone SE, and its price isn’t budget-friendly either. A new survey about how Apple customers—and especially iPhone SE fans—shop for phones shows why this new model might be a tricky move for Apple.
The survey from CIRP digs into what iPhone SE owners owned before their current phone. It turns out these folks don’t usually jump to fancy, high-end iPhones. This could make it tough for Apple to sell them on the iPhone 16e.
Experts Michael Levin and Josh Lowitz point out that SE buyers tend to stick with simple, low-cost phones. They don’t often upgrade to pricier models. 26% of SE owners had an older SE before buying a new one. They didn’t see a need to get anything fancier—just the latest SE. Meanwhile, only 3% of people buying other iPhones came from an SE. Even more surprising? About 45% of SE buyers used to have a regular “number” iPhone (like an iPhone 12 or 14) but chose to switch to the cheaper SE instead.
This shows that price matters a lot to SE fans. With the iPhone 16e starting at $599, way up from the SE’s $429, these shoppers might look elsewhere—like at Androids or used iPhones. Here’s the problem for SE owners ready for a new phone: They can either spend more on the 16e or hunt for a cheaper option.
Apple’s betting they’ll pick the 16e, and phone company deals might sweeten the price. But SE fans often use smaller, budget carriers that don’t offer big discounts, making the jump to $599 feel steep. Dropping a true budget phone is a bold choice for Apple. It’s a risk that could push some loyal fans away, and only time will tell if it pays off.