Search results for: “Elon Musk”

  • Apple’s satellite plans face trouble after turning down Elon Musk’s offer

    Apple’s satellite plans face trouble after turning down Elon Musk’s offer

    Apple has run into difficulties in coding its satellite network. Recent news suggests Apple turned down an offer from SpaceX, meaning they would not have SpaceX’s help with their new satellite system. Apple has not yet specified how it plans to link iPhones and other devices directly with satellites.

    Apple has spent years researching a way for its devices to work with the internet without going through cell towers. The objective was to use satellites for remote coverage where regular network services fail. Because SpaceX’s Starlink network for satellites is a leader in the field, it offered to help Apple with its technology.

    Yet, Apple decided they weren’t interested in a partnership with SpaceX. The company decided that managing its satellite project by itself would keep the project secure. It seems that Apple made a risky choice, which can make it less competitive. Apple is finding out just how expensive and complicated it is to start a new satellite network and this has resulted in delays and stumbling blocks.

    Because companies like SpaceX are taking the lead, Apple may not be able to keep up in the market for worldwide satellite internet. If things do not change quickly, Apple’s plans for satellite-powered iPhones may be in trouble.

  • SpaceX attempts to stop Apple’s Satellite Messaging growth and Apple Watch health updates

    SpaceX attempts to stop Apple’s Satellite Messaging growth and Apple Watch health updates

    A recent report reveals that SpaceX is trying to halt Apple’s plans to expand its iPhone satellite messaging feature. According to The Wall Street Journal, SpaceX is pushing the FCC (Federal Communications Commission) to step in and block Apple’s efforts.

    The two companies are fighting over limited radio waves needed for their services. Apple uses these waves to let iPhone users send emergency texts in areas without cell service, a feature that started with the iPhone 14 in 2022 and has since grown to include roadside help and personal messaging.

    SpaceX, however, wants the same waves for its Starlink internet service. With Elon Musk’s ties to the White House and the FCC’s new chairman, SpaceX might have an edge in this clash. Meanwhile, Apple is working on big health upgrades for the Apple Watch, but one key feature is still far off.

    Reports say that non-invasive glucose monitoring—tracking blood sugar without needles—is “many years away” from being ready. Even though Apple is pushing hard to develop this tech, it’s not close to launching. This delay disappoints some fans hoping for a game-changing health tool soon. For now, Apple’s satellite messaging battle and its Watch health goals show the company tackling both space and wellness challenges, though not without hurdles.

  • Apple starts ads on X again

    Apple starts ads on X again

    Apple has begun advertising on X once again after a long break. They stopped advertising on the social media site back in November 2023 because of some controversial comments made by its owner, Elon Musk.

    For instance, the @Apple account is now promoting the privacy features of Safari with a new ad. This was first noticed by Aaron Perris, who writes for MacRumors. Also, the @AppleTV account has been posting ads about the TV show “Severance” from Apple TV+.

    Last month, there were talks that Apple might start advertising on X again, and it looks like they’ve made that decision, at least for the time being.

    Apple isn’t alone; other big companies like Disney, Coca-Cola, Sony, IBM, and Comcast have also taken breaks from advertising on X. However, like Apple, many of these companies have started to advertise on X again, though they’re doing so carefully.

    Elon Musk bought Twitter in 2022 and changed its name to X the next year. Since he took over, there’s been less strict control over what people can post, leading to more extreme opinions being shared. Recently, the rapper Kanye West, who’s been in the news for the wrong reasons, posted some offensive content before he left the platform.

    Despite all this, Apple’s CEO Tim Cook and other top executives like Greg Joswiak, who handles marketing, have stayed active on X. However, Phil Schiller, who used to be in charge of marketing for Apple, has chosen to leave X for other social media sites like Mastodon and Bluesky.

  • Apple and Starlink: What you need to know

    Apple and Starlink: What you need to know

    You might have heard on social media that Apple automatically added Elon Musk’s Starlink to all iPhones. That’s not true. Here’s the simple truth: The iPhone can connect to Starlink, but only under certain conditions. Right now, in the United States, only one carrier, T-Mobile, uses Starlink for additional coverage on the iPhone.

    Apple hasn’t directly teamed up with Starlink. T-Mobile uses its own frequency (band 25) to make this possible, and the iPhone supports this band. There’s nothing unique in iOS 18.3 related to Starlink; it just supports T-Mobile’s latest network updates.

    If you’re a T-Mobile customer and you don’t want to use Starlink, you can turn it off easily. Go to your iPhone’s Settings, then Cellular, find your carrier and switch off Satellite. Apple has also shared some info on how iPhones work with satellite services provided by carriers. This document explains how these services differ from Apple’s satellite network.

    To use these carrier satellite services, you’ll need:

    • An iPhone 14, 15, or 16
    • The newest iOS update
    • A compatible carrier
    • Possibly, a specific plan from your carrier

    When your iPhone uses these services, you’ll see “SAT” in the status bar. Remember, there might be extra charges or data limits, so check with your carrier for details.

    Starlink can provide internet like other companies such as Spectrum or Xfinity, for homes, on the go, or even on boats and planes. But with T-Mobile, it’s currently limited to sending texts when you’re out of regular network range. This is in beta, and you need to sign up on T-Mobile’s site to use it.

    In the future, T-Mobile might expand this to include more mobile data services through Starlink. But remember, Starlink isn’t a phone company; that’s why they work with T-Mobile. Don’t skip updating to iOS 18.3 just because of Starlink rumors. Updating keeps your iPhone safe and running smoothly with the latest features and fixes.

  • Apple talks about ads on X again

    Apple talks about ads on X again

    The Wall Street Journal reports that Apple has been in discussions with X, the platform formerly known as Twitter, about bringing their ads back to the site. These talks happened just recently.

    In the past, Apple decided to stop its advertising on X back in 2023 after Elon Musk, X’s owner, made some controversial remarks that were seen as antisemitic. There were also concerns because Apple’s ads were appearing next to posts that supported Hitler.

    The situation got more complicated when Musk did something at Donald Trump’s inauguration that many thought looked like a Nazi salute. This has made some people question if Apple should even think about advertising on X again.

    However, Musk is very close to Trump and has a big influence in his administration. This might make it easier for Apple to decide to advertise on X again since Apple’s CEO, Tim Cook, gave a significant donation to Trump’s inauguration and was there in person. Other tech leaders have also been making financial moves to stay in good graces with the new administration.

    According to the Wall Street Journal, other big companies are also rethinking their advertising strategies on X. Amazon, for instance, is planning to increase its ad budget on the platform, which could help X manage its financial issues. Musk himself has admitted that X isn’t doing great; he’s said user numbers aren’t growing, and the site’s income isn’t much to brag about.

    Given the political and social aspects of this topic, we’ve placed the discussion in our Political News forum. Everyone can read the thread, but you need at least 100 posts to join in the conversation.

  • The New X App: Coming soon for all your money needs

    The New X App: Coming soon for all your money needs

    When Elon Musk took over Twitter, he made a big change by renaming it to X. His goal was to turn it into something called the “everything app,” similar to WeChat in China.

    WeChat began as just a messaging app but has grown to include almost everything you can think of in daily life, like paying for things, booking cabs, or even checking your health stats. It’s like having a mini-internet inside one app where you can do so much without needing to switch apps.

    Musk wants to bring this idea to the West with the new X App. He’s talked about making it a place where you can handle all your money matters. This includes using it as a mobile wallet, sending money to friends, paying bills, and linking it to your bank.

    X’s CEO, Linda Yaccarino, has shared that we’ll see this app launch this year. They’ve already teamed up with Visa as their first partner for the X Money Account. Here’s what users can expect:

    • Secure and fast money transfers straight to your X wallet with Visa Direct.
    • Link your debit card for easy person-to-person payments.
    • Quick bank transfers to move money in and out of your account.

    This is just the beginning, with more big news expected. The phrase “LFG,” meaning “Let’s F*cking Go,” shows how excited they are about this launch. The focus seems to be on making person-to-person payments easy first, with plans to add more ways to use the app for shopping and other services later.

  • Tim Cook Among Tech Leaders Attending Trump’s Inauguration: What It Means for Apple and the Industry

    Tim Cook Among Tech Leaders Attending Trump’s Inauguration: What It Means for Apple and the Industry

    Apple CEO Tim Cook, along with several other prominent tech leaders, will attend the inauguration of President-elect Donald Trump. The move underscores the complex relationship between Silicon Valley and Washington, where politics and business interests often intersect.

    Tech Leaders Gather for a Historic Event

    Bloomberg reports that Cook’s attendance reflects a broader trend of engagement between tech executives and Trump’s administration. In the months leading up to the inauguration, major tech companies and CEOs, including Jeff Bezos (Amazon), Mark Zuckerberg (Meta), and Elon Musk (Tesla), have been interacting more closely with the incoming administration. These efforts often involve donations to inaugural funds or direct meetings with Trump and his team.

    Tim Cook personally donated $1 million to Trump’s inaugural fund, signaling Apple’s intent to maintain dialogue with the new administration. This donation follows Cook’s December visit to Mar-a-Lago, where he had dinner with Trump, as well as a congratulatory message Cook posted on social media after Trump’s election victory.

    The Financial Stakes: Tech’s Investment in Political Influence

    Trump’s inauguration fund has reportedly amassed $200 million, thanks in part to contributions from industry leaders and corporations. Companies such as Google, Amazon, Meta, Uber, Toyota, Ford, and GM have also made significant donations. These investments are widely seen as a way to secure favorable policies or avoid potential regulatory roadblocks under the new administration.

    For Apple, this engagement may be particularly strategic. Trump’s stated intention to impose tariffs on imported goods poses a potential challenge for tech companies. Apple has historically worked to minimize the impact of such policies on its operations.

    Tariffs and Tech: Apple’s Delicate Balancing Act

    During Trump’s first term, Apple successfully avoided tariffs on major products like the iPhone, iPad, and Mac, though some tariffs were imposed on accessories such as the Apple Watch, AirPods, and HomePod. In 2019, Trump acknowledged Cook’s arguments against tariffs, stating that the Apple CEO had “made a good case” about how tariffs could disadvantage Apple compared to competitors.

    By attending the inauguration and fostering a relationship with the administration, Cook may be positioning Apple to negotiate exemptions or influence future trade policies that could impact the tech giant’s supply chain and pricing strategy.

    Broader Implications for Tech-Government Relations

    The presence of high-profile tech leaders at Trump’s inauguration underscores a shifting dynamic in Silicon Valley’s relationship with Washington. While the tech industry has traditionally been perceived as leaning toward liberal politics, the pragmatic need to navigate regulatory and trade issues often necessitates bipartisan engagement.

    As the leader of one of the world’s most influential companies, Cook’s actions reflect a balancing act—maintaining Apple’s values while securing its business interests in a politically polarized environment.

    Closing Thoughts

    Tim Cook’s decision to attend Trump’s inauguration is emblematic of the evolving relationship between technology and politics. As the tech industry grapples with challenges ranging from trade policies to antitrust scrutiny, maintaining open lines of communication with government leaders is more critical than ever.

    Cook’s attendance highlights Apple’s commitment to navigating these complexities while safeguarding its position as a global innovator. For tech leaders and companies alike, this moment serves as a reminder of the intricate dance between business and governance in shaping the future of the industry.