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  • Why Apple prefers Google Search (and Why Regulators Might Not)

    Why Apple prefers Google Search (and Why Regulators Might Not)

    The internet landscape is dominated by a few key players, and the relationship between Apple and Google is a fascinating one. Recently, Eddy Cue, Apple’s senior vice president of services, made headlines by declaring the company’s continued commitment to Google as the default search engine on its devices. This decision, fueled by a multi-billion dollar deal between the two giants, raises questions about competition, user privacy, and the future of search itself.

    A Symbiotic Partnership: Billions and Brand Loyalty

    The financial incentive for Apple’s stance is undeniable. Google reportedly pays a staggering $20 billion annually to maintain its position as the default search engine on iPhones, iPads, and Macs. This hefty sum translates to a significant revenue stream for Apple, with an additional 36% of ad revenue generated from Safari searches finding its way back to Cupertino. The partnership also fosters brand loyalty for both companies. Google benefits from the massive user base of Apple devices, while Apple leverages Google’s established search technology, ensuring a seamless user experience.

    Beyond the Money: Resources and Innovation

    However, Eddy Cue’s statement goes beyond just financial gain. He argues that developing a new search engine from scratch would be a resource-intensive endeavor, demanding “billions of dollars and many years.” This investment would divert focus away from other areas of Apple’s innovation pipeline, potentially hindering the development of groundbreaking new products and services.

    Furthermore, Cue emphasizes the dynamic nature of search technology. Artificial intelligence (AI) is rapidly transforming the way searches are conducted and interpreted. Building a competitive search engine would require constant investment in AI research and development, a gamble with an uncertain payoff.

    The Privacy Conundrum: Targeted Ads vs. User Choice

    A key sticking point in the debate concerns user privacy. Apple prides itself on its commitment to data protection. Building a successful search engine often relies on targeted advertising, a practice that raises privacy concerns. Cue acknowledges this, highlighting that Apple currently lacks the infrastructure and expertise necessary to navigate the world of targeted advertising at scale.

    Interestingly, despite Google being the default option, users retain the ability to choose alternative search engines like Yahoo!, Bing, DuckDuckGo, or Ecosia. This element of user control adds another layer to the conversation.

    Regulators Step In: Balancing Competition and Revenue

    The Department of Justice’s (DOJ) intervention in 2023 throws a wrench into the well-oiled machine of the Apple-Google partnership. The DOJ accuses Google of anti-competitive practices, with the search engine deal used as evidence. Regulators have proposed two remedies:

    1. Maintaining Google as the default search engine but stripping Apple of ad revenue: This approach aims to foster competition by creating a disincentive for Apple to favor Google.
    2. Preventing future deals between Apple and Google altogether: This more drastic measure seeks to dismantle the existing partnership and force both companies to compete on a level playing field.

    Cue vehemently disagrees with both options. He argues that Apple should retain the right to choose partnerships that best serve its users. He believes that the DOJ’s remedies would ultimately “hamstring Apple’s ability to continue delivering products that best serve its users’ needs.”

    The Future of Search: A Collaborative Landscape?

    As the battle between regulators and tech giants continues, the future of search takes center stage. Will the partnership between Apple and Google endure, or will a more fragmented landscape emerge? Perhaps the answer lies in fostering collaboration between tech companies and regulators, creating a framework that promotes innovation, user privacy, and healthy competition within the search ecosystem.

    One thing is certain: the current landscape is far from static. The next generation of search experiences may be powered by AI, prioritize privacy, and cater to user needs in ways we can only begin to imagine. As companies like Apple and Google continue to navigate this ever-evolving landscape, the fight for search supremacy promises to be a fascinating one to watch.

  • Apple wants more time in Google’s Search case to avoid big trouble

    Apple wants more time in Google’s Search case to avoid big trouble

    The big deal between Google and Apple, worth $20 billion a year for search rights, was found to break competition laws last summer. Although Apple isn’t on trial, what happens in this case could change things a lot for them. So, Apple has asked to slow down the court process.

    Apple Wants a Say in the Case

    Just a few days ago, Apple tried to get its witnesses into Google’s trial but was turned down. Apple isn’t accused of doing anything wrong, but they argued that Google can’t look out for Apple’s interests anymore because Google is busy protecting itself from claims that could break up its business.

    Since they couldn’t bring their witnesses, Apple has now asked for a pause in the court case. They say they need this to keep their rights safe while they appeal the decision.

    Their latest court document explains:

    “If we don’t pause this case, Apple could be hurt in ways we can’t fix later. We might lose our chance to be part of deciding what happens next, like at the trial itself, while they decide on our rights. This gets even worse because of what the other side said in our last meeting.”

    The document also mentions that courts often allow such delays when someone wants to appeal a decision about joining a case, and Apple hopes this court will agree too.

    If Apple can’t join in the way they want, they have a backup plan:

    “At the very least, the court should let Apple see all the case documents as someone not officially in the case until the higher court decides.”

    No matter what, Apple thinks they need to be involved in the court process to some extent to avoid serious damage to their interests.

  • ChatGPT now works as your Safari search engine with a simple add-on

    ChatGPT now works as your Safari search engine with a simple add-on

    OpenAI recently updated the ChatGPT app, bringing a handy new feature: a Safari Extension. This add-on lets you use ChatGPT as the main search tool for anything you type into the Safari search bar. After you get the latest ChatGPT app update, you can turn on the ChatGPT Search Extension. Just head to the Safari settings in your phone’s Settings app and switch it on. Once activated, every question or topic you enter in the Safari search bar will go straight to ChatGPT Search instead of your usual search engine, like Google.

    When you enable this extension, all your Safari searches will flow through ChatGPT Search, making it your go-to search tool in the browser. The same rules that apply to using ChatGPT still count here—no changes there. To make it work, the extension will ask for permission to connect with Google.com or whatever search engine you normally use. Once you allow it, any search you type will skip your regular engine and head to ChatGPT’s search system instead.

    While there’s no direct way to pick ChatGPT as your favorite search engine in Safari’s main options, this extension gives you a smart way to get around that. It’s an easy fix for anyone who wants ChatGPT to handle their searches. This update keeps things simple and smooth, letting you explore the web with ChatGPT’s help right from the Safari bar. Whether you’re looking up quick facts or digging into something bigger, this add-on makes it happen without extra steps.

  • Apple’s request to join Google lawsuit denied again

    Apple’s request to join Google lawsuit denied again

    Apple is trying hard to protect its big money deal with Google as Google faces legal action for breaking antitrust rules, but the court isn’t helping. Recently, Apple asked for an urgent pause in the case to join in, but the judge said no and decided to keep the case moving forward.

    Google Logo Feature Slack

    Back in November, Apple wanted a bigger say in how the case would proceed, arguing that Google shouldn’t keep breaking the law. The court turned them down, so Apple appealed, but appeals take time. While waiting, Apple asked for the case to stop, but the judge didn’t agree.

    The court believes Apple hasn’t shown it would be badly hurt without this pause, nor has it clearly stated why it needs to be more involved or what new information it could add. The judge also feels that there’s no clear error in the first decision to keep Apple out of the lawsuit. Plus, it’s important to keep moving to stop Google from continuing these illegal actions.

    The court’s ruling pointed out that this case has been going on for over four years now, and any delay would be significant. Moreover, the court found that Google broke the law by making deals with companies like Apple to keep its monopoly in search and ad markets. Allowing Apple’s request for a pause would just let this illegal activity go on, which isn’t good for the public.

    Last year, Google was found guilty of these antitrust violations, with its deal with Apple being a key issue. Google gives Apple billions yearly to be the default search in Safari, and this was deemed illegal. The U.S. government wants to stop Google from making such deals with Apple and others. If Google can’t continue these agreements, Apple could lose billions, yet would still need to offer Google as a search option.

    Google might also face tougher penalties like selling Chrome or separating Android from services like Google Search and the Google Play Store. Apple worries that Google will focus on protecting these assets over their search deal, which is why Apple wants to intervene.

    In their filing for a pause, Apple argued, “If we can’t resolve our appeal before or during the remedies trial, we might just have to watch as the government pushes for harsh changes that could stop us from working with Google for ten years.”

    Apple is now pushing to speed up its appeal to join the lawsuit against Google, with the next phase of the case due to start in April. If they can speed things up, their appeal might be heard before then.

    Source

  • Apple seeks to protect its big money deal with Google

    Apple seeks to protect its big money deal with Google

    Apple is fighting to save its huge money-making deal with Google, which is under threat because Google was found to break competition laws. Apple has asked the court dealing with Google’s legal battle with the U.S. government for some extra time, so they can argue their case before any final decisions are made.

    The U.S. Department of Justice took Google to court over unfair competition in the search market back in 2020. After a long fight, the DOJ won. A big part of this lawsuit was Google’s agreement with Apple, where Google pays billions each year to be the first choice search engine on Apple’s Safari browser. The judge ruled that this deal was against competition laws and helped Google keep its top spot in the search engine world.

    The U.S. government wants to stop Google from making such deals with Apple and other companies, which would hit Apple’s earnings hard. For instance, in 2022, Google paid Apple around $20 billion. Apple already tried to get more involved in the case as the solutions were being discussed, but the court said no because of timing issues. Apple is now appealing that decision and wants a pause while the appeal is considered.

    Apple argues that since its deal with Google is on the line, it should have the right to join the discussion, warning that without this pause, they could be seriously harmed.

    If Apple can’t join in the legal proceedings, they won’t be able to present their own evidence or arguments. If the appeal drags on until or after the trial for solutions starts, Apple might just have to watch, unable to speak or defend itself, while the government pushes for changes that directly affect Apple, like banning any business deals with Google for ten years.

    Besides stopping deals like this one, the U.S. Department of Justice also wants to go further, suggesting Google should sell its Chrome browser and separate Android from services like Google Search and the Google Play Store. Google has a lot to lose and might focus more on saving Chrome than its deal with Apple.

    When Apple first wanted a bigger say in the case, they argued that Google can’t properly look after Apple’s interests anymore because the case covers so much ground. The DOJ, predictably, doesn’t want Apple in the part of the trial where solutions are decided, which is due to start in April.

    If the court rules against Google paying Apple to be the default search on Safari, Apple would still have to offer Google Search as an option, but they wouldn’t get paid for it anymore.

    Source

  • The Search for a Search Engine: Why Apple isn’t entering the fray

    The Search for a Search Engine: Why Apple isn’t entering the fray

    The digital landscape is dominated by a few key players, and the search engine arena is no exception. Google has reigned supreme for years, leaving many to wonder why other tech giants haven’t made a serious push to compete. One such giant is Apple, a company known for its innovation and user-centric approach. Recently, Apple’s Senior Vice President of Services, Eddy Cue, shed light on why the company has no plans to develop its own search engine, offering a candid look at the challenges and considerations involved.

    Cue’s insights emerged within the context of the Department of Justice’s (DOJ) antitrust case against Google. Apple filed a motion to intervene, seeking to participate in the penalty phase, which could have significant financial implications for the company due to its lucrative default search engine deal with Google. This deal, which has been the subject of scrutiny, sees Google paying Apple a substantial sum to be the default search engine on Safari.

    The DOJ and Google have been at odds over how to address Google’s dominance in the search market. One proposed solution involves altering or terminating the Google-Apple partnership. Google even suggested a three-year ban on long-term exclusivity deals involving any “proprietary Apple feature or functionality.” However, Cue argues that dismantling the current arrangement could have unintended consequences, ultimately benefiting Google while harming Apple and its users.

    Cue painted a stark picture of the options Apple would face if the current deal were dissolved. He explained that Apple would essentially be left with two undesirable choices. First, it could continue to offer Google as a search option in Safari, but without receiving any revenue share.

    This scenario would grant Google free access to Apple’s vast user base, a significant advantage for the search giant. Alternatively, Apple could remove Google Search as a choice altogether. However, given Google’s popularity among users, this move would likely be detrimental to both Apple and its customers, who have come to rely on Google’s search capabilities.

    The prospect of Apple developing its own search engine has been a recurring topic of speculation. Cue addressed this directly, stating that creating a viable competitor to Google would be an incredibly expensive and time-consuming undertaking. He estimated that such an endeavor would cost billions of dollars and take many years to come to fruition. This economic reality makes entering the search engine market a significant risk for Apple.

    Furthermore, Cue highlighted the inherent challenges in building a successful search engine. He pointed out that to make such a venture economically viable, Apple would likely have to adopt targeted advertising as a core component. This approach clashes with Apple’s strong emphasis on user privacy, a cornerstone of its brand identity and a key differentiator in the market. Integrating targeted advertising into a search engine would require a significant shift in Apple’s business model and could potentially alienate its privacy-conscious customer base.

    Cue also touched upon the evolving nature of search itself. He suggested that AI-powered chatbots represent the next major evolution in information retrieval, hinting that Apple may be focusing its efforts on developing innovative AI-driven solutions rather than attempting to replicate the traditional search engine model. This perspective aligns with the growing trend of integrating AI into various aspects of technology, offering a more conversational and personalized approach to accessing information.

    In the filing, Apple emphasized its right to determine the best way to serve its users. Cue asserted that “only Apple can speak to what kinds of future collaborations can best serve its users,” expressing concern that the DOJ’s proposed remedies could “hamstring” Apple’s ability to meet its customers’ needs. This statement underscores Apple’s desire to maintain control over its ecosystem and strategic partnerships.

    In conclusion, Eddy Cue’s insights provide a compelling explanation for Apple’s decision to stay out of the search engine race. The immense financial investment, the long development timeline, the potential conflict with its privacy principles, and the emergence of AI-driven alternatives all contribute to this strategic choice.

    Rather than attempting to compete directly with Google in the traditional search arena, Apple appears to be focusing on innovation in other areas, potentially exploring new ways for users to access and interact with information. The ongoing antitrust case and its potential ramifications will continue to shape the dynamics of the search market and Apple’s role within it.

    Source

  • UK watchdog points finger at Apple for limiting browser choices

    UK watchdog points finger at Apple for limiting browser choices

    The UK’s Competition and Markets Authority (CMA) shared its final thoughts on Wednesday about the mobile browser market in the country. The group says Apple’s rules are the main reason why competition and new ideas are being held back.

    The CMA’s team found that Apple forces all browsers on iPhones and iPads to use its WebKit engine. This stops other browsers from adding special features or running better, even if they work well on other systems. It’s a big roadblock for companies trying to stand out.

    The report also highlights other Apple habits that cause trouble. For example, Safari gets special perks on iOS that other browsers don’t. Apple also limits how browsing works inside apps and makes Safari the go-to browser pre-installed on every iPhone.

    Google got some attention, too, for putting Chrome on Android phones from the start. But the CMA said Apple’s limits hurt competition more. They also pointed out a big money deal where Google pays Apple billions each year to stay the default search engine on iPhones. This setup makes it less likely for them to compete.

    Since the CMA’s early report last November, both companies have made some changes. Apple’s December update, for instance, made it a bit easier for users to pick a different browser. The CMA says these steps help a little but don’t fix everything.

    To solve the bigger problems, the CMA suggests ideas like letting other browser engines work on iOS, adding a screen during setup to pick a browser (like in the EU), and putting limits on the Google-Apple search deal. These aren’t rules yet—the CMA is still checking if Apple and Google should get a “strategic market status” label under a new UK law. That decision, due later this year, could let the CMA set tougher rules and fines up to 10% of the companies’ yearly earnings.

    The report also wrapped up a look at cloud gaming. After Apple tweaked its App Store rules, the CMA decided no more action was needed there. This comes as regulators in places like the European Union and the United States also dig into mobile browser fairness.

  • New iPhone 17e might arrive next year in a yearly pattern

    New iPhone 17e might arrive next year in a yearly pattern

    Apple could roll out an iPhone 17e next year, possibly in February, according to a fresh consumer report. This lines up with a tip from a trusted leaker who says hints of this phone are already popping up in China’s supply chain.

    iPhone 16e Kicks Off a New Trend

    A report from Consumer Intelligence Research Partners (CIRP) suggests the iPhone 16e is the start of a yearly lineup of budget-friendly “e” models in Apple’s main series. After launching the regular iPhone 17 in September, Apple might unveil the iPhone 17e in February 2026. The report explains:

    It looks like “e” phones could stick around. After the big iPhone 17 debut in September, we think Apple will bring out an iPhone 17e around this time next year. This is similar to how Google releases its “a” models a few months after its spring flagship launches.

    Meanwhile, a leaker on WeChat, Fixed Focus Digital, shared news of a “new project codename” spotted in Apple’s supply chain. They believe it’s likely tied to the iPhone 17e. This leaker was also the first to call the iPhone 16e by name last December, while others thought it’d just be another iPhone SE.

    Why This Matters

    Before these rumors, we guessed last week that an iPhone 17e might drop in early 2026, around February. A cheaper “e” model mid-year could shake up Apple’s lineup and spark more excitement than rereleasing the same phone in a new color, something Apple has done before. It’d also give buyers a clearer idea of when to expect a new budget option, unlike the unpredictable timing of past iPhone SE releases.

    That said, this depends on the iPhone 16e doing well. If sales flop, the “e” line might fade away like the iPhone “mini” or the “Plus” model, which we don’t expect to see in the iPhone 17 family. The iPhone 16e’s sales numbers will likely clue us in on its future.

    iPhone 16e Hits Stores Soon

    The iPhone 16e comes with a 6.1-inch OLED screen, Face ID, an A18 chip, Apple Intelligence, a USB-C port, an Action button, and a 48-megapixel camera with 2x zoom. It also has Apple’s new 5G “C1” modem. It’ll be available starting February 28 in stores and for pre-order deliveries.

  • Trump pushes Apple to drop diversity rules

    Trump pushes Apple to drop diversity rules

    In a loud, all-caps message on Truth Social today, President Donald Trump told Apple to completely stop its diversity, equity, and inclusion (DEI) rules.

    “APPLE SHOULD DUMP DEI RULES, NOT JUST TWEAK THEM,” he posted.

    This comes right after Apple’s yearly shareholder meeting yesterday. At the meeting, most shareholders said no to a plan that would have asked Apple to get rid of its Inclusion & Diversity goals. The idea came from the National Center for Public Policy Research, a group that says it’s a fair, free-market, conservative think tank. They argued that DEI efforts could bring legal trouble, hurt the company’s image, and cost shareholders money.

    Apple told its shareholders to vote against the plan, calling it an attempt to control how the company runs. The tech giant said it already keeps an eye on its work to follow anti-discrimination laws. During the meeting, Apple’s CEO, Tim Cook, admitted that laws might force changes to DEI rules later on. But Trump thinks Apple should just drop them entirely. Still, Cook promised shareholders that Apple will always focus on making everyone feel welcome.

    “We work hard to build a place where everyone belongs and can do their best,” Apple shared in its meeting notice.

    Since coming back to the White House, Trump has been against DEI programs. Last month, he made a rule to end DEI in federal jobs. After that, some big tech names like Google have started cutting back on their own DEI plans. This topic stirs up a lot of opinions, so we’ve moved the conversation to our Political News forum. Anyone can read it, but only forum members with 100+ posts can join in.

  • Visual Intelligence coming soon to iPhone 15 Pro with a future update

    Visual Intelligence coming soon to iPhone 15 Pro with a future update

    Apple recently unveiled the iPhone 16e on Wednesday, and it comes with a cool feature called Visual Intelligence, even though it doesn’t have a Camera Control button. Excitingly, Apple has now shared that this same feature will also arrive on the iPhone 15 Pro through an upcoming software update.

    What is Visual Intelligence?

    With Visual Intelligence, iPhone 16 users can point their camera at things around them—like objects or places—and get helpful info. It can summarize written words, read them aloud, translate languages, search Google for items, or even chat with ChatGPT. Pretty neat, right?

    On the iPhone 16, this feature normally starts with a special Camera Control button. People thought that button was a must-have to use it. But the new iPhone 16e skips that button entirely. Instead, users can turn on Visual Intelligence using the Action button or through the Control Center.

    Apple has now told John Gruber from Daring Fireball that iPhone 15 Pro owners will get Visual Intelligence too, thanks to a future update. Since the iPhone 15 Pro also lacks the Camera Control button, Apple says you’ll be able to launch it from the Control Center or the Action button once the update arrives.

    When Will It Happen?

    Apple hasn’t said exactly which update will bring this feature to the iPhone 15 Pro. They didn’t confirm if it’s iOS 18.4, which is currently in testing and expected to roll out soon. However, since the iPhone 16e hits stores on February 28, iOS 18.4 feels like a strong guess. After the iPhone 16e launch, Apple updated its website, hinting that iOS 18.4 will be available to everyone in early April. So, iPhone 15 Pro users might not have to wait too long to try out this awesome feature themselves!

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