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  • Apple eyes new AI search options for Safari as Google deal faces scrutiny

    Apple eyes new AI search options for Safari as Google deal faces scrutiny

    Apple is exploring fresh ways to power search in its Safari browser, leaning toward AI-driven solutions, as its long-term partnership with Google comes under pressure. During a U.S. Justice Department case against Google, Eddy Cue, Apple’s services chief, revealed the company’s interest in teaming up with AI innovators like OpenAI, Anthropic, or Perplexity to boost Safari’s search features.

    The Google agreement, worth $20 billion yearly, sets Google as Safari’s default search engine. But with the lawsuit raising concerns about this deal, Apple is rethinking its strategy. The potential loss of this revenue stream is significant, yet the rise of AI-based search tools offers a promising alternative. These tools could make searches smarter and more intuitive for users.

    Rather than creating its search engine, Apple is cautiously testing AI enhancements, such as summarizing webpages in Safari. These efforts are part of broader plans for iOS 19, aiming to keep Safari ahead in a fast-changing tech world. The company wants to ensure its browser stays user-friendly and cutting-edge.

    As the legal case unfolds, Apple is preparing for a future where AI could reshape online searches. While no partnerships are confirmed, Apple’s focus on AI signals exciting changes ahead for Safari and how people explore the web.

  • Apple wants more time in Google’s Search case to avoid big trouble

    Apple wants more time in Google’s Search case to avoid big trouble

    The big deal between Google and Apple, worth $20 billion a year for search rights, was found to break competition laws last summer. Although Apple isn’t on trial, what happens in this case could change things a lot for them. So, Apple has asked to slow down the court process.

    Apple Wants a Say in the Case

    Just a few days ago, Apple tried to get its witnesses into Google’s trial but was turned down. Apple isn’t accused of doing anything wrong, but they argued that Google can’t look out for Apple’s interests anymore because Google is busy protecting itself from claims that could break up its business.

    Since they couldn’t bring their witnesses, Apple has now asked for a pause in the court case. They say they need this to keep their rights safe while they appeal the decision.

    Their latest court document explains:

    “If we don’t pause this case, Apple could be hurt in ways we can’t fix later. We might lose our chance to be part of deciding what happens next, like at the trial itself, while they decide on our rights. This gets even worse because of what the other side said in our last meeting.”

    The document also mentions that courts often allow such delays when someone wants to appeal a decision about joining a case, and Apple hopes this court will agree too.

    If Apple can’t join in the way they want, they have a backup plan:

    “At the very least, the court should let Apple see all the case documents as someone not officially in the case until the higher court decides.”

    No matter what, Apple thinks they need to be involved in the court process to some extent to avoid serious damage to their interests.

  • Why Apple prefers Google Search (and Why Regulators Might Not)

    Why Apple prefers Google Search (and Why Regulators Might Not)

    The internet landscape is dominated by a few key players, and the relationship between Apple and Google is a fascinating one. Recently, Eddy Cue, Apple’s senior vice president of services, made headlines by declaring the company’s continued commitment to Google as the default search engine on its devices. This decision, fueled by a multi-billion dollar deal between the two giants, raises questions about competition, user privacy, and the future of search itself.

    A Symbiotic Partnership: Billions and Brand Loyalty

    The financial incentive for Apple’s stance is undeniable. Google reportedly pays a staggering $20 billion annually to maintain its position as the default search engine on iPhones, iPads, and Macs. This hefty sum translates to a significant revenue stream for Apple, with an additional 36% of ad revenue generated from Safari searches finding its way back to Cupertino. The partnership also fosters brand loyalty for both companies. Google benefits from the massive user base of Apple devices, while Apple leverages Google’s established search technology, ensuring a seamless user experience.

    Beyond the Money: Resources and Innovation

    However, Eddy Cue’s statement goes beyond just financial gain. He argues that developing a new search engine from scratch would be a resource-intensive endeavor, demanding “billions of dollars and many years.” This investment would divert focus away from other areas of Apple’s innovation pipeline, potentially hindering the development of groundbreaking new products and services.

    Furthermore, Cue emphasizes the dynamic nature of search technology. Artificial intelligence (AI) is rapidly transforming the way searches are conducted and interpreted. Building a competitive search engine would require constant investment in AI research and development, a gamble with an uncertain payoff.

    The Privacy Conundrum: Targeted Ads vs. User Choice

    A key sticking point in the debate concerns user privacy. Apple prides itself on its commitment to data protection. Building a successful search engine often relies on targeted advertising, a practice that raises privacy concerns. Cue acknowledges this, highlighting that Apple currently lacks the infrastructure and expertise necessary to navigate the world of targeted advertising at scale.

    Interestingly, despite Google being the default option, users retain the ability to choose alternative search engines like Yahoo!, Bing, DuckDuckGo, or Ecosia. This element of user control adds another layer to the conversation.

    Regulators Step In: Balancing Competition and Revenue

    The Department of Justice’s (DOJ) intervention in 2023 throws a wrench into the well-oiled machine of the Apple-Google partnership. The DOJ accuses Google of anti-competitive practices, with the search engine deal used as evidence. Regulators have proposed two remedies:

    1. Maintaining Google as the default search engine but stripping Apple of ad revenue: This approach aims to foster competition by creating a disincentive for Apple to favor Google.
    2. Preventing future deals between Apple and Google altogether: This more drastic measure seeks to dismantle the existing partnership and force both companies to compete on a level playing field.

    Cue vehemently disagrees with both options. He argues that Apple should retain the right to choose partnerships that best serve its users. He believes that the DOJ’s remedies would ultimately “hamstring Apple’s ability to continue delivering products that best serve its users’ needs.”

    The Future of Search: A Collaborative Landscape?

    As the battle between regulators and tech giants continues, the future of search takes center stage. Will the partnership between Apple and Google endure, or will a more fragmented landscape emerge? Perhaps the answer lies in fostering collaboration between tech companies and regulators, creating a framework that promotes innovation, user privacy, and healthy competition within the search ecosystem.

    One thing is certain: the current landscape is far from static. The next generation of search experiences may be powered by AI, prioritize privacy, and cater to user needs in ways we can only begin to imagine. As companies like Apple and Google continue to navigate this ever-evolving landscape, the fight for search supremacy promises to be a fascinating one to watch.

  • Apple’s exciting 2027 lineup

    Apple’s exciting 2027 lineup

    Apple has big ideas for 2027, but with no major design updates in sight, some fans are growing restless. The tech giant is crafting a tabletop robot, a fresh device that could transform how we use technology at home. They’re also planning a special iPhone to mark its 20th anniversary, featuring a sleek, full-screen design with a camera tucked beneath the display. Building these iPhones will be tricky, so Apple will likely rely on Chinese factories rather than Indian ones.

    Apple is also dreaming up AirPods and Apple Watches with cameras. These won’t just snap photos—they’ll use AI to analyze your surroundings, powered by new chips called “Nevis” for the Watch and “Glennie” for AirPods, both slated for 2027. On top of that, Apple is working on a foldable iPhone and smart glasses to rival competitors.

    For software, iOS 19 will bring a travel-friendly feature that lets your Apple devices share hotel Wi-Fi info seamlessly. Meanwhile, Apple is looking beyond Google, experimenting with AI-driven search tools for Safari to give users a smarter browsing experience. These bold plans highlight Apple’s drive to lead the tech world, though 2027 feels like a distant wait for eager users.

  • UK watchdog points finger at Apple for limiting browser choices

    UK watchdog points finger at Apple for limiting browser choices

    The UK’s Competition and Markets Authority (CMA) shared its final thoughts on Wednesday about the mobile browser market in the country. The group says Apple’s rules are the main reason why competition and new ideas are being held back.

    The CMA’s team found that Apple forces all browsers on iPhones and iPads to use its WebKit engine. This stops other browsers from adding special features or running better, even if they work well on other systems. It’s a big roadblock for companies trying to stand out.

    The report also highlights other Apple habits that cause trouble. For example, Safari gets special perks on iOS that other browsers don’t. Apple also limits how browsing works inside apps and makes Safari the go-to browser pre-installed on every iPhone.

    Google got some attention, too, for putting Chrome on Android phones from the start. But the CMA said Apple’s limits hurt competition more. They also pointed out a big money deal where Google pays Apple billions each year to stay the default search engine on iPhones. This setup makes it less likely for them to compete.

    Since the CMA’s early report last November, both companies have made some changes. Apple’s December update, for instance, made it a bit easier for users to pick a different browser. The CMA says these steps help a little but don’t fix everything.

    To solve the bigger problems, the CMA suggests ideas like letting other browser engines work on iOS, adding a screen during setup to pick a browser (like in the EU), and putting limits on the Google-Apple search deal. These aren’t rules yet—the CMA is still checking if Apple and Google should get a “strategic market status” label under a new UK law. That decision, due later this year, could let the CMA set tougher rules and fines up to 10% of the companies’ yearly earnings.

    The report also wrapped up a look at cloud gaming. After Apple tweaked its App Store rules, the CMA decided no more action was needed there. This comes as regulators in places like the European Union and the United States also dig into mobile browser fairness.

  • Trump pushes Apple to drop diversity rules

    Trump pushes Apple to drop diversity rules

    In a loud, all-caps message on Truth Social today, President Donald Trump told Apple to completely stop its diversity, equity, and inclusion (DEI) rules.

    “APPLE SHOULD DUMP DEI RULES, NOT JUST TWEAK THEM,” he posted.

    This comes right after Apple’s yearly shareholder meeting yesterday. At the meeting, most shareholders said no to a plan that would have asked Apple to get rid of its Inclusion & Diversity goals. The idea came from the National Center for Public Policy Research, a group that says it’s a fair, free-market, conservative think tank. They argued that DEI efforts could bring legal trouble, hurt the company’s image, and cost shareholders money.

    Apple told its shareholders to vote against the plan, calling it an attempt to control how the company runs. The tech giant said it already keeps an eye on its work to follow anti-discrimination laws. During the meeting, Apple’s CEO, Tim Cook, admitted that laws might force changes to DEI rules later on. But Trump thinks Apple should just drop them entirely. Still, Cook promised shareholders that Apple will always focus on making everyone feel welcome.

    “We work hard to build a place where everyone belongs and can do their best,” Apple shared in its meeting notice.

    Since coming back to the White House, Trump has been against DEI programs. Last month, he made a rule to end DEI in federal jobs. After that, some big tech names like Google have started cutting back on their own DEI plans. This topic stirs up a lot of opinions, so we’ve moved the conversation to our Political News forum. Anyone can read it, but only forum members with 100+ posts can join in.

  • ChatGPT now works as your Safari search engine with a simple add-on

    ChatGPT now works as your Safari search engine with a simple add-on

    OpenAI recently updated the ChatGPT app, bringing a handy new feature: a Safari Extension. This add-on lets you use ChatGPT as the main search tool for anything you type into the Safari search bar. After you get the latest ChatGPT app update, you can turn on the ChatGPT Search Extension. Just head to the Safari settings in your phone’s Settings app and switch it on. Once activated, every question or topic you enter in the Safari search bar will go straight to ChatGPT Search instead of your usual search engine, like Google.

    When you enable this extension, all your Safari searches will flow through ChatGPT Search, making it your go-to search tool in the browser. The same rules that apply to using ChatGPT still count here—no changes there. To make it work, the extension will ask for permission to connect with Google.com or whatever search engine you normally use. Once you allow it, any search you type will skip your regular engine and head to ChatGPT’s search system instead.

    While there’s no direct way to pick ChatGPT as your favorite search engine in Safari’s main options, this extension gives you a smart way to get around that. It’s an easy fix for anyone who wants ChatGPT to handle their searches. This update keeps things simple and smooth, letting you explore the web with ChatGPT’s help right from the Safari bar. Whether you’re looking up quick facts or digging into something bigger, this add-on makes it happen without extra steps.

  • Apple might add ads to its Maps app

    Apple might add ads to its Maps app

    Apple is thinking about adding advertisements to its Maps application, according to Mark Gurman in his newsletter, Power On. This move would be similar to what they’ve already done with their News and Stocks apps, aiming to grow their own advertising business.

    This isn’t a new idea for Apple. A few years back, Apple’s team looked into putting ads into Maps. The plan was that businesses could pay to have their places, like restaurants or shops, show up higher when someone searches for something in the app, much like how Google Maps works.

    Recently, in a meeting, this idea of making money from Maps through ads came up again. Gurman suggests that some places might even appear more noticeable on the map if they pay for it.

    There’s no set date for when we might see these ads in Apple Maps. They haven’t even started working on the tech for it yet. But, Apple is thinking about how they could do this in the future.

    Source

  • Apple doesn’t have a Graveyard of apps

    Apple doesn’t have a Graveyard of apps

    A week ago, Apple surprised everyone by launching a new app and service named “Invites.” However, this launch has led to some unfair criticism about Apple’s approach to apps, suggesting they operate like Google does with its apps.

    Google is well-known for starting new apps and services but then either shutting them down or merging them into something else. A good example is Google Podcasts, which didn’t last long. There’s practically a “graveyard” of Google apps that didn’t make it.

    After the launch of Invites, some people started to think Apple does the same thing with its apps. But is that really true?

    Not Dead Yet

    Take the Apple Sports app, for example. It’s been around for a year now, and it keeps getting better. People love it so much they’re asking for a widget for their phones. It’s clear this app isn’t just left to die; it’s growing in popularity.

    Then there’s the Journal app, which first appeared with iOS 17.2 in December 2023. By the time iOS 18 rolled out, the app had a significant update to version 2.0, bringing new features like search, sort options, audio transcripts, and more. The only thing missing is an iPad version, not updates.

    Apple Music Classical, initially iPhone-only, expanded to include an iPad app and added features like album booklets. It even got a CarPlay app and Siri support.

    Music Memos’ Legacy

    Music Memos was an app for musicians to record their tunes. It lasted for five years before Apple decided to enhance the built-in Voice Memos app instead. Now, Voice Memos can record two tracks at once, which is great for songwriters who use voice and guitar.

    Clips in the Classroom

    Apple Clips isn’t dead either. It’s thriving in educational settings with features like royalty-free music and templates that teachers can use in their lessons. Instead of abandoning it, maybe Apple should focus on making a simpler video editing app like CapCut, but without the ByteDance connection.

    Looking Ahead for Invites

    The future of the Invites app might include tight integration with the Calendar app and could come pre-installed on new iPhones. Its success will depend on turning users into iCloud+ subscribers and having a strong advocate within Apple, similar to how Apple Sports has been championed.

    In summary, Apple’s so-called “hobby apps” aren’t just side projects; they’re part of a broader strategy where apps are nurtured, updated, and sometimes transformed to better serve users.

  • Apple’s request to join Google lawsuit denied again

    Apple’s request to join Google lawsuit denied again

    Apple is trying hard to protect its big money deal with Google as Google faces legal action for breaking antitrust rules, but the court isn’t helping. Recently, Apple asked for an urgent pause in the case to join in, but the judge said no and decided to keep the case moving forward.

    Google Logo Feature Slack

    Back in November, Apple wanted a bigger say in how the case would proceed, arguing that Google shouldn’t keep breaking the law. The court turned them down, so Apple appealed, but appeals take time. While waiting, Apple asked for the case to stop, but the judge didn’t agree.

    The court believes Apple hasn’t shown it would be badly hurt without this pause, nor has it clearly stated why it needs to be more involved or what new information it could add. The judge also feels that there’s no clear error in the first decision to keep Apple out of the lawsuit. Plus, it’s important to keep moving to stop Google from continuing these illegal actions.

    The court’s ruling pointed out that this case has been going on for over four years now, and any delay would be significant. Moreover, the court found that Google broke the law by making deals with companies like Apple to keep its monopoly in search and ad markets. Allowing Apple’s request for a pause would just let this illegal activity go on, which isn’t good for the public.

    Last year, Google was found guilty of these antitrust violations, with its deal with Apple being a key issue. Google gives Apple billions yearly to be the default search in Safari, and this was deemed illegal. The U.S. government wants to stop Google from making such deals with Apple and others. If Google can’t continue these agreements, Apple could lose billions, yet would still need to offer Google as a search option.

    Google might also face tougher penalties like selling Chrome or separating Android from services like Google Search and the Google Play Store. Apple worries that Google will focus on protecting these assets over their search deal, which is why Apple wants to intervene.

    In their filing for a pause, Apple argued, “If we can’t resolve our appeal before or during the remedies trial, we might just have to watch as the government pushes for harsh changes that could stop us from working with Google for ten years.”

    Apple is now pushing to speed up its appeal to join the lawsuit against Google, with the next phase of the case due to start in April. If they can speed things up, their appeal might be heard before then.

    Source

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