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Search results for: “Apple”

  • Why Apple won’t buy TikTok: A Simpler Explanation

    Why Apple won’t buy TikTok: A Simpler Explanation

    Apple has the money to buy almost anything, but TikTok isn’t something it’s likely to acquire. This decision goes beyond just the price tag.

    Although Apple has been hugely successful in many areas, it has consistently struggled with launching social media platforms. While buying TikTok might seem like a shortcut, the challenges involved make it a risky move.

    TikTok isn’t officially on the market yet, but if it were to be sold, the buyer would need to be an American company to comply with U.S. regulations. Apple could technically buy TikTok—Bloomberg estimates its value at around $60 billion. However, purchasing it would mean starting a new division from scratch, which isn’t Apple’s strong suit.

    Apple has shown little interest or ability to thrive in the social media industry. Buying TikTok wouldn’t change the fact that the platform operates in a highly competitive space. Additionally, TikTok’s current operations already face controversies, such as limited search results on sensitive topics like abortion, seemingly to align with certain political views in the U.S. If Apple owned TikTok, it would be responsible for similar censorship decisions, potentially harming its reputation.

    Another major hurdle is the heavy moderation TikTok requires. Managing content on such a large platform is expensive and labor-intensive. While some companies, like Meta, have cut back on moderation to save money, Apple would face criticism if it followed suit. If it didn’t, the cost of moderation would still be a significant burden.

    Ultimately, Apple doesn’t need the complications that come with TikTok. The $60 billion price isn’t the issue—it’s the endless problems that would follow. Instead, Apple seems to be focusing on smaller, more manageable acquisitions, as seen with its $3 billion purchase of Beats in 2014, still its largest buy to date.

    In short, owning TikTok would bring more trouble than value to Apple.

  • Apple prepares for major changes in its board of directors

    Apple prepares for major changes in its board of directors

    Apple is gearing up for notable shifts in its board of directors, as two key members approach or surpass the recommended retirement age of 75. Art Levinson, the board chair, will turn 75 in March 2025, making his retirement likely in the near future. An announcement about his departure could come as early as February during Apple’s annual shareholder meeting. Levinson, a former CEO and chairman of Genentech and the current CEO of Alphabet’s Calico Life Sciences, has been part of Apple’s board since 2010.

    Levinson’s retirement could pave the way for Apple CEO Tim Cook, now 64, to step into the chairman role by 2026, potentially signaling the beginning of his own retirement plans. Alternatively, Cook might appoint another current or incoming board member to the position.

    Apple has a policy recommending retirement at 75, but it isn’t always strictly enforced. For instance, Ronald Sugar, a longtime board member and former Northrop Grumman executive, was granted an exception in 2024. However, his extended tenure may soon come to an end, leaving Apple with the task of finding two new board members.

    If Cook chooses to remain solely as CEO, Apple may conduct a global search to fill these roles. However, should Cook take on the chairman position, he would follow a growing trend among tech leaders. Notable examples include Meta’s Mark Zuckerberg, Microsoft’s Satya Nadella, and Amazon’s Jeff Bezos, who transitioned to board chair after stepping down as CEO.

    Tim Cook has been with Apple since 1998 and became CEO in 2011, succeeding co-founder Steve Jobs. Under Cook’s leadership, Apple has maintained its position as one of the world’s most influential companies. These board changes could mark the beginning of a new era for the tech giant.

    Source

  • Apple Watch SOS alerts save skier after 1,000-foot fall in icy conditions

    Apple Watch SOS alerts save skier after 1,000-foot fall in icy conditions

    An Apple Watch played a key role in saving a skier’s life after a dangerous 1,000-foot fall in freezing temperatures. The watch’s SOS feature alerted rescuers, helping them locate the skier just in time to prevent a life-threatening situation.

    According to KIRO 7, the skier’s fall triggered the Apple Watch’s Emergency SOS, prompting King County Air Support to assist the Chelan County Sheriff’s Office in the rescue. Without the timely alert, the outcome could have been much worse.

    The Apple Watch comes equipped with features like Fall Detection, Crash Detection, and Emergency SOS, designed to assist in emergencies. These features can automatically contact emergency services and share the wearer’s location, even if the person is unconscious or unable to call for help. Additionally, the SOS function notifies the user’s emergency contact to ensure timely communication.

    This recent incident underscores how technology can make a real difference in critical situations, especially in remote or hazardous environments. The skier’s story highlights the importance of wearable devices in providing safety and peace of mind.

  • Apple might launch its first Foldable iPhone soon

    Apple might launch its first Foldable iPhone soon

    For years, rumors about a foldable iPhone have been circulating, and recent updates suggest Apple is finally closer to unveiling it. The tech giant is reportedly developing two foldable devices: a clamshell foldable iPhone and a larger 20-inch foldable iPad. However, the foldable iPhone seems to lead the race for an earlier launch.

    Design and Screen Details

    Apple’s foldable iPhone is expected to feature a clamshell design, similar to the Samsung Galaxy Z Flip or Motorola Razr. The device will have a standard smartphone display size but can fold inward to become more compact for easier portability.

    Reports indicate that the screen might be larger than the iPhone 16 Pro Max, offering at least a 7-inch display when unfolded. Apple is also working on a bigger foldable device resembling a laptop with a 19-inch screen, but this seems to be at a much earlier stage of development.

    To ensure a seamless experience, Apple is tackling challenges like reducing screen creases, enhancing hinge durability, and using better materials for the display cover.

    The Foldable Market and Apple’s Impact

    The foldable smartphone market has seen impressive growth, with a 40% annual rise between 2019 and 2023. However, this trend is slowing, with growth expected to drop to just 5% in 2024 and a potential decline in 2025. Experts believe Apple’s entry into the market could reignite interest, bringing new features and innovation to the segment.

    Expected Release Date

    If everything goes as planned, Apple’s first foldable iPhone could arrive in late 2026 alongside the iPhone 18 series. Apple reportedly assigned a new codename to the project in mid-2024, signaling significant progress beyond the prototyping stage.

    While the exact release timeline remains uncertain, Apple’s foldable iPhone is shaping up to be a game-changer in the tech world.

    Source

  • Apple stores set to receive new updates next week

    Apple stores set to receive new updates next week

    Apple retail stores are preparing for “merchandise and marketing updates” next week, as reported by Mark Gurman from Bloomberg. While Gurman hasn’t directly tied these updates to a specific product launch, he pointed out that this timing aligns with Apple’s yearly release of its Black Unity watch band for the Apple Watch.

    Apple has introduced a Black Unity campaign in late January for the past four years. This campaign typically includes a new Apple Watch band, a special watch face, and an iPhone wallpaper inspired by the Pan-African flag’s colors. Recent findings in the tvOS 18.3 update code, referencing “UNITY25,” suggest the Black Unity campaign will likely return in 2025. If this is the case, Apple may announce it next week.

    Apart from the Black Unity watch band, there’s no confirmation about other product releases next week. However, Apple is anticipated to unveil new MacBook Air models featuring the M4 chip in early 2025, as well as the Powerbeats Pro 2 earbuds. Gurman’s update, however, didn’t hint at these products being part of next week’s announcements.

    In addition, Apple is expected to roll out iOS 18.3, macOS 15.3, and other software updates after a month of beta testing. While the upcoming merchandise updates could hint at exciting news, keeping expectations in check is wise. There’s always the chance these updates are more routine than groundbreaking.

    Source

  • Apple might rename the next iPhone SE to iPhone 16E

    Apple might rename the next iPhone SE to iPhone 16E

    Rumors have been swirling that Apple might ditch the ‘iPhone SE’ name for the next model coming this spring. Instead, it could be called the ‘iPhone 16E’. This change might sound odd, but it actually fits well with what we know about the upcoming phone.

    What’s New with the iPhone 16E?Here’s what we expect from this new model:

    • Design Inspired by iPhone 14: It will have a notch for Face ID and a 6.1-inch OLED screen.
    • Powerful A18 Chip: It will support Apple’s new AI features.
    • USB-C Charging: Replacing the old Lightning port.
    • Camera Upgrade: A single 48MP back camera, similar to those in the iPhone 15.
    • New 5G Modem: Apple’s first self-designed modem.

    This would be the most significant update to the SE series since 2020. The last SE, released in 2022, just got a new chip and 5G, but kept the same look.

    Pricing ConcernsThere’s talk of pricing the iPhone 16E at $499, which feels low considering its specs. Apple sells the iPhone 14 for $599 and the iPhone 15 for $699. How could they offer a newer phone with advanced features for less?

    • Cost-saving Components: Apple might use their own modem to cut costs, and cheaper display panels from BOE and LG instead of Samsung’s.

    But even with these savings, would Apple really price it so low?

    Why ‘iPhone 16E’ Makes SenseIf priced at $499, the iPhone 16E would undercut the iPhone 16 by $300, which includes extras like the Dynamic Island and an extra camera. Calling it the 16E could justify a $599 price, making it seem less like a budget option but more of a streamlined part of the current lineup.

    Moreover, it would highlight that the iPhone 15, which might still be sold, doesn’t have the latest features like Apple Intelligence.

    A New Name for a New EraThe ‘SE’ has always meant a smaller phone, but with a 6.1-inch screen, that’s no longer accurate. ‘iPhone 16E’ tells customers it’s part of the latest series, potentially boosting sales by clearly showing its place in the lineup.

    This naming could also help consumers understand the phone’s place in time, especially if Apple starts labeling models by year rather than generation. In summary, renaming the next iPhone SE to iPhone 16E could be Apple’s smart move to align the model with its current offerings while managing expectations around price and features.

  • Apple hires new leader to boost Siri and AI

    Apple hires new leader to boost Siri and AI

    Apple is shaking things up inside its company to make Siri and its AI better, according to Bloomberg. They’ve brought in Kim Vorrath, who has been with Apple for 37 years, to lead the AI team under John Giannandrea, who is in charge of AI at Apple.

    Vorrath has a knack for managing big software projects and keeping everything on track. She’s known as Apple’s “bug fixer” and has been a big influence in the company. Before this new role, she was part of the team working on Apple’s AR/VR headset, the Vision Pro.

    This change comes right after lots of talk about how Siri didn’t do well when asked about Super Bowl scores. For a while now, Siri hasn’t been as good as other voice helpers, especially when compared to new AI chatbots.

    Apple has also been dealing with complaints about how its Apple Intelligence summarizes news, sometimes getting things wrong and confusing people. To tackle this, they’re planning to stop these summaries for news and entertainment apps in the next update, iOS 18.3, which should come out soon.

    Despite trying to make Siri better by adding ChatGPT from OpenAI, there are still issues. But Apple is working on it, with plans for more Siri improvements in the iOS 18.4 update and even bigger changes in iOS 19, where they might make Siri like ChatGPT and Google’s Gemini.

    Moving Vorrath to the AI team shows that Apple thinks AI is more crucial than their work on Vision Pro. She’s good at organizing tech teams and making their work better. In a note about the change, Giannandrea mentioned that they want to focus on making Siri work better and improving Apple’s own AI systems.

  • Apple shares new iOS 18 adoption stats

    Apple shares new iOS 18 adoption stats

    Apple has just released its first insights into how many people are using iOS 18. They’ve revealed that 68% of all iPhones now run iOS 18, with the number jumping to 76% for models released in the last four years. This adoption rate mirrors the pattern seen with iOS 17 last year. The data was collected from devices interacting with the App Store on January 21, 2025, and was made public on Apple’s Developer site.

    Breakdown of Device Adoption:

    For iPhones from the Last Four Years:

    • iOS 18: 76%
    • iOS 17: 19%
    • Earlier versions: 5%

    For All iPhones:

    • iOS 18: 68%
    • iOS 17: 19%
    • Earlier versions: 13%

    iPadOS 18 Adoption:

    For iPads from the Last Four Years:

    • iPadOS 18: 63%
    • iPadOS 17: 27%
    • Earlier versions: 10%

    For All iPads:

    • iPadOS 18: 53%
    • iPadOS 17: 28%
    • Earlier versions: 19%

    These numbers show a similar trend when compared to previous years, indicating a steady pace in updates adoption.

    More About iOS Updates:

    iOS 18 supports the same range of iPhones as iOS 17, going back to the iPhone XS from 2018. This support means that even older models can enjoy new features, security updates, and bug fixes.

    Apple has also made it simpler for users to decide when to update. When iOS 18 was launched in September, users had the option to update to either iOS 18 or iOS 17.7. Choosing the latter meant they could avoid potential issues with a new major release while still benefiting from important security updates.

    The latest minor update, iOS 17.7.2 and iPadOS 17.7.2, released in November, further emphasizes Apple’s commitment to keeping all devices secure, regardless of whether users have moved to the latest iOS version.

  • Why Apple avoids big iOS redesigns now

    Why Apple avoids big iOS redesigns now

    Remember when iOS updates used to bring huge changes? Think back to iOS 7. Those times seem to be fading away, and a recent app fiasco explains why.

    The Sonos App Mess as a Warning

    Sonos, if you’ve missed it, has been having a rough time. They changed their CEO after a disastrous app redesign in 2024. This new version of the Sonos app, launched in April, led to a year-long stream of customer complaints and negative publicity.

    This situation with the Sonos app is a clear lesson for why Apple might steer clear of massive iOS overhauls. If this had happened when Sonos had fewer, more tech-savvy users, perhaps the impact wouldn’t have been so severe. They could have fixed issues quickly, or users would have just adapted.

    The Risk of Overhauling iOS

    In the iPhone’s early days, Apple could manage big changes because fewer people used their devices. Now, with millions of users of all tech levels relying on iPhones, major changes are risky. Even if many like the new look, the sheer number of users means there’s bound to be significant opposition.

    Apple knows that iOS can’t stay the same forever, though. Instead of a whole system redesign, they’ve chosen to update parts of iOS one at a time. For instance, the Photos app in iOS 18 stirred up some trouble, but it was only one app, so the blowback was contained. Redesigning all of iOS at once would be a much bigger gamble.

    User Feedback and Iterative Updates

    A top comment on an article about this issue pointed out that comparing the Sonos app rebuild to an iOS redesign isn’t quite fair. Redesigning something like iOS 7 is just giving it a new look, not rebuilding it from the ground up like Sonos did. Apple’s approach would be more like painting over the existing structure, not rebuilding the house.

    For many iPhone users, the idea of another major redesign might sound daunting rather than exciting. The lesson from Sonos is clear: for companies with a huge user base, big changes can lead to big problems. Maybe we should all get used to seeing iOS evolve through smaller, less disruptive updates.

  • Big changes coming with iOS 18.3 for Apple’s smart features

    Big changes coming with iOS 18.3 for Apple’s smart features

    Next week, iOS 18.3 will roll out. It doesn’t bring a lot of new stuff, but it’s a big deal for Apple’s smart features because of a daring move by Apple.

    Apple’s Smart Features Turned On by Default in iOS 18.3

    Apple has decided that with iOS 18.3, its smart features, which they call Apple Intelligence, will be turned on automatically for everyone with a compatible device.

    These smart features first appeared with iOS 18.1 back in October and got some cool updates in December with iOS 18.2. But until now, you had to choose to turn them on yourself. Now, Apple is saying, “We’re turning them on for you.”

    One Smart Feature Takes a Break

    It’s not all smooth sailing for AI at Apple. They’ve had some trouble with their smart summaries for notifications, which sometimes got the news wrong. So, in an interesting twist, while Apple is confident about turning on AI by default, they’re also being careful.

    In iOS 18.3, they’re going to temporarily turn off the smart summaries for apps in the News and Entertainment categories. It’s rare for an update to take away something that was there before, but Apple is doing this to work on making it better before bringing it back.

    Apple Still Cautious with AI

    Apple has always been careful with AI. During the early testing phases and even after making these features available to everyone with iOS 18.1, they made people wait to use them, ensuring everything worked right.

    One of Apple’s key promises is to design AI with care. They check everything from how they make the AI to how it’s used, working to avoid any misuse or problems. User feedback helps them keep improving.

    What’s Next for Apple Intelligence?

    With iOS 18.3, we see Apple sticking to those promises. They’ve had a long testing phase before making AI automatic. Yet, they’re still cautious, pausing one feature to get it right. Will people mind having these features turned on without asking? We’ll see. But for now, Apple seems to be doing it at the right time and in the right way.

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