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  • Apple named world’s most admired company again

    Apple named world’s most admired company again

    For the 18th year in a row, Apple has been named the World’s Most Admired Company by Fortune magazine.

    Apple Logo

    The Fortune survey involves 3,380 business leaders from various sectors. They rate companies on nine different aspects such as innovation, how good they are for investors, how responsible they are towards society, and how well they attract new employees. Apple came out on top, with Microsoft and Amazon right behind, continuing their tradition of being among the best.

    This year’s 2025 rankings show that tech companies are still leading the pack. Nvidia has climbed to fourth place, a first for them, thanks to their big role in the world of artificial intelligence and making graphics processing units. Nvidia’s chips are key in the AI models created by companies like OpenAI, Google, and Microsoft.

    However, it’s not just tech; other types of companies are also doing well. Berkshire Hathaway, Costco, and JPMorgan Chase are also in the top seven. New entries this year in the top 50 include ServiceNow, Taiwan Semiconductor, and Novo Nordisk. An interesting point from this year’s list is that all ten of the highest-ranked companies are from the United States, showing a strong American presence at the top for the second year running.

  • Apple hires new leader to boost Siri and AI

    Apple hires new leader to boost Siri and AI

    Apple is shaking things up inside its company to make Siri and its AI better, according to Bloomberg. They’ve brought in Kim Vorrath, who has been with Apple for 37 years, to lead the AI team under John Giannandrea, who is in charge of AI at Apple.

    Vorrath has a knack for managing big software projects and keeping everything on track. She’s known as Apple’s “bug fixer” and has been a big influence in the company. Before this new role, she was part of the team working on Apple’s AR/VR headset, the Vision Pro.

    This change comes right after lots of talk about how Siri didn’t do well when asked about Super Bowl scores. For a while now, Siri hasn’t been as good as other voice helpers, especially when compared to new AI chatbots.

    Apple has also been dealing with complaints about how its Apple Intelligence summarizes news, sometimes getting things wrong and confusing people. To tackle this, they’re planning to stop these summaries for news and entertainment apps in the next update, iOS 18.3, which should come out soon.

    Despite trying to make Siri better by adding ChatGPT from OpenAI, there are still issues. But Apple is working on it, with plans for more Siri improvements in the iOS 18.4 update and even bigger changes in iOS 19, where they might make Siri like ChatGPT and Google’s Gemini.

    Moving Vorrath to the AI team shows that Apple thinks AI is more crucial than their work on Vision Pro. She’s good at organizing tech teams and making their work better. In a note about the change, Giannandrea mentioned that they want to focus on making Siri work better and improving Apple’s own AI systems.

  • Tim Cook Among Tech Leaders Attending Trump’s Inauguration: What It Means for Apple and the Industry

    Tim Cook Among Tech Leaders Attending Trump’s Inauguration: What It Means for Apple and the Industry

    Apple CEO Tim Cook, along with several other prominent tech leaders, will attend the inauguration of President-elect Donald Trump. The move underscores the complex relationship between Silicon Valley and Washington, where politics and business interests often intersect.

    Tech Leaders Gather for a Historic Event

    Bloomberg reports that Cook’s attendance reflects a broader trend of engagement between tech executives and Trump’s administration. In the months leading up to the inauguration, major tech companies and CEOs, including Jeff Bezos (Amazon), Mark Zuckerberg (Meta), and Elon Musk (Tesla), have been interacting more closely with the incoming administration. These efforts often involve donations to inaugural funds or direct meetings with Trump and his team.

    Tim Cook personally donated $1 million to Trump’s inaugural fund, signaling Apple’s intent to maintain dialogue with the new administration. This donation follows Cook’s December visit to Mar-a-Lago, where he had dinner with Trump, as well as a congratulatory message Cook posted on social media after Trump’s election victory.

    The Financial Stakes: Tech’s Investment in Political Influence

    Trump’s inauguration fund has reportedly amassed $200 million, thanks in part to contributions from industry leaders and corporations. Companies such as Google, Amazon, Meta, Uber, Toyota, Ford, and GM have also made significant donations. These investments are widely seen as a way to secure favorable policies or avoid potential regulatory roadblocks under the new administration.

    For Apple, this engagement may be particularly strategic. Trump’s stated intention to impose tariffs on imported goods poses a potential challenge for tech companies. Apple has historically worked to minimize the impact of such policies on its operations.

    Tariffs and Tech: Apple’s Delicate Balancing Act

    During Trump’s first term, Apple successfully avoided tariffs on major products like the iPhone, iPad, and Mac, though some tariffs were imposed on accessories such as the Apple Watch, AirPods, and HomePod. In 2019, Trump acknowledged Cook’s arguments against tariffs, stating that the Apple CEO had “made a good case” about how tariffs could disadvantage Apple compared to competitors.

    By attending the inauguration and fostering a relationship with the administration, Cook may be positioning Apple to negotiate exemptions or influence future trade policies that could impact the tech giant’s supply chain and pricing strategy.

    Broader Implications for Tech-Government Relations

    The presence of high-profile tech leaders at Trump’s inauguration underscores a shifting dynamic in Silicon Valley’s relationship with Washington. While the tech industry has traditionally been perceived as leaning toward liberal politics, the pragmatic need to navigate regulatory and trade issues often necessitates bipartisan engagement.

    As the leader of one of the world’s most influential companies, Cook’s actions reflect a balancing act—maintaining Apple’s values while securing its business interests in a politically polarized environment.

    Closing Thoughts

    Tim Cook’s decision to attend Trump’s inauguration is emblematic of the evolving relationship between technology and politics. As the tech industry grapples with challenges ranging from trade policies to antitrust scrutiny, maintaining open lines of communication with government leaders is more critical than ever.

    Cook’s attendance highlights Apple’s commitment to navigating these complexities while safeguarding its position as a global innovator. For tech leaders and companies alike, this moment serves as a reminder of the intricate dance between business and governance in shaping the future of the industry.

  • Why Apple prefers Google Search (and Why Regulators Might Not)

    Why Apple prefers Google Search (and Why Regulators Might Not)

    The internet landscape is dominated by a few key players, and the relationship between Apple and Google is a fascinating one. Recently, Eddy Cue, Apple’s senior vice president of services, made headlines by declaring the company’s continued commitment to Google as the default search engine on its devices. This decision, fueled by a multi-billion dollar deal between the two giants, raises questions about competition, user privacy, and the future of search itself.

    A Symbiotic Partnership: Billions and Brand Loyalty

    The financial incentive for Apple’s stance is undeniable. Google reportedly pays a staggering $20 billion annually to maintain its position as the default search engine on iPhones, iPads, and Macs. This hefty sum translates to a significant revenue stream for Apple, with an additional 36% of ad revenue generated from Safari searches finding its way back to Cupertino. The partnership also fosters brand loyalty for both companies. Google benefits from the massive user base of Apple devices, while Apple leverages Google’s established search technology, ensuring a seamless user experience.

    Beyond the Money: Resources and Innovation

    However, Eddy Cue’s statement goes beyond just financial gain. He argues that developing a new search engine from scratch would be a resource-intensive endeavor, demanding “billions of dollars and many years.” This investment would divert focus away from other areas of Apple’s innovation pipeline, potentially hindering the development of groundbreaking new products and services.

    Furthermore, Cue emphasizes the dynamic nature of search technology. Artificial intelligence (AI) is rapidly transforming the way searches are conducted and interpreted. Building a competitive search engine would require constant investment in AI research and development, a gamble with an uncertain payoff.

    The Privacy Conundrum: Targeted Ads vs. User Choice

    A key sticking point in the debate concerns user privacy. Apple prides itself on its commitment to data protection. Building a successful search engine often relies on targeted advertising, a practice that raises privacy concerns. Cue acknowledges this, highlighting that Apple currently lacks the infrastructure and expertise necessary to navigate the world of targeted advertising at scale.

    Interestingly, despite Google being the default option, users retain the ability to choose alternative search engines like Yahoo!, Bing, DuckDuckGo, or Ecosia. This element of user control adds another layer to the conversation.

    Regulators Step In: Balancing Competition and Revenue

    The Department of Justice’s (DOJ) intervention in 2023 throws a wrench into the well-oiled machine of the Apple-Google partnership. The DOJ accuses Google of anti-competitive practices, with the search engine deal used as evidence. Regulators have proposed two remedies:

    1. Maintaining Google as the default search engine but stripping Apple of ad revenue: This approach aims to foster competition by creating a disincentive for Apple to favor Google.
    2. Preventing future deals between Apple and Google altogether: This more drastic measure seeks to dismantle the existing partnership and force both companies to compete on a level playing field.

    Cue vehemently disagrees with both options. He argues that Apple should retain the right to choose partnerships that best serve its users. He believes that the DOJ’s remedies would ultimately “hamstring Apple’s ability to continue delivering products that best serve its users’ needs.”

    The Future of Search: A Collaborative Landscape?

    As the battle between regulators and tech giants continues, the future of search takes center stage. Will the partnership between Apple and Google endure, or will a more fragmented landscape emerge? Perhaps the answer lies in fostering collaboration between tech companies and regulators, creating a framework that promotes innovation, user privacy, and healthy competition within the search ecosystem.

    One thing is certain: the current landscape is far from static. The next generation of search experiences may be powered by AI, prioritize privacy, and cater to user needs in ways we can only begin to imagine. As companies like Apple and Google continue to navigate this ever-evolving landscape, the fight for search supremacy promises to be a fascinating one to watch.

  • New Danger Alert: Harmful software hiding in the DeepSeek craze

    New Danger Alert: Harmful software hiding in the DeepSeek craze

    Are you tired of hearing about DeepSeek? This popular chatbot from China has taken over tech news and even topped the App Store charts. But with fame comes risk, as it’s now linked to scams, phishing, and dangerous software for Mac users. Here’s what you need to know.

    Welcome to our weekly security update, where we talk about keeping your Apple devices safe amidst the latest threats.

    Scams and Fake Apps

    Cyble, a well-known cybersecurity company, has been tracking various scams that use DeepSeek’s popularity. Scammers are tricking people into scanning QR codes for fake crypto deals or offering fake investments. There are also fake DeepSeek apps for Mac that look real, but the catch is, there’s no official DeepSeek app for Mac.

    Malware Alert

    The latest scam involves spreading AMOS, a notorious type of Mac malware, disguised as a DeepSeek app. AMOS, written in Swift, can work on both Intel and Apple Silicon chips. Hackers charge $1,000 a month to use this malware, which communicates with a cybercriminal’s server to steal your personal data like passwords, credit card details, and more.

    How It Works

    Here’s how you might get tricked:

    • You download a fake DeepSeek app from a website or an email.
    • The scammer tells you to open Terminal and drag a file into it.
    • What looks like a safe file actually runs harmful scripts, putting your Mac at risk.

    Protecting Yourself

    With macOS Sequoia, Apple made it harder for unsigned apps to run, but hackers have found ways around this by using Terminal. Remember, DeepSeek only has apps for iOS and Android, so any Mac version you see is not legitimate. Also, avoid using DeepSeek altogether because of privacy issues; in China, laws allow for extensive data access and censorship.

    Your Thoughts?

    Are you concerned about DeepSeek’s privacy issues? Share your thoughts with us.

    Stay safe out there, and keep your devices secure by being wary of what you download and where it comes from.

    For more on Apple security:

    • DeepSeek has raised privacy alarms, leading to investigations in the US and Europe, with the app already removed from Italy’s App Store.
    • Security flaws named SLAP and FLOP could expose your web tabs on Apple devices.
    • A court has put limits on how much data the FBI can search from tech companies under FISA.
    • Google Ads are still being used by hackers, despite Google’s advanced tech and resources.

    Stay informed and stay safe!

  • Apple’s Long Game: iPhones expected to receive extended iOS 19 support

    Apple’s Long Game: iPhones expected to receive extended iOS 19 support

    For years, iPhone users have enjoyed a significant advantage over their Android counterparts: lengthy software support. While the exact duration fluctuates, Apple typically offers updates for at least five years after a device’s release. This commitment translates to continued security patches, bug fixes, and even major feature upgrades for older iPhones.

    The recent buzz surrounding iOS 19 highlights this philosophy once again. A report by iPhoneSoft.fr suggests a wide range of iPhones, encompassing several generations, are rumored to be compatible with the upcoming update. This list includes the recently released iPhone 16 series alongside models dating back to 2018, such as the iPhone XS, XS Max, and XR.

    This extended support window is particularly noteworthy considering the inclusion of older devices. It suggests that iPhones as old as seven years could potentially receive iOS 19, extending their functional lifespan significantly.

    While the experience on such veteran iPhones might not be identical to the latest and greatest models, it still offers a crucial benefit. Users who cherish their older iPhones can continue to enjoy the security and functionality of a major iOS update, potentially delaying the need for an upgrade.

    This extended support stands in stark contrast to the historical landscape of Android software updates. Traditionally, Android users faced a much shorter window, often receiving updates for just 2-3 years. However, the tide seems to be turning. Major players like Google and Samsung are increasingly prioritizing software support, mirroring Apple’s commitment. These companies now offer updates for up to seven years, a remarkable improvement compared to the past.

    While the gap between Android and iOS in terms of total support duration is narrowing, another crucial factor remains: timeliness. One of the historical frustrations with Android updates has been the lag between their release and their availability on individual devices. Months often elapsed before users of specific phones could experience the latest OS.

    This has prompted Google to adjust its release strategy. Android 16, for instance, is expected to launch in mid-2025 instead of the usual Q3/Q4 timeframe. This shift aims to grant manufacturers more time for optimization and integration, potentially leading to faster and more streamlined rollouts for users.

    In conclusion, Apple’s commitment to extended iOS support continues to be a valuable selling point for iPhone users. The prospect of receiving major updates for older models like the iPhone XS series exemplifies this philosophy. While Android is making strides in the realm of software support, the issue of timeliness remains a hurdle to overcome. As Google adjusts its release strategy and manufacturers prioritize optimization, the landscape for Android updates might evolve further, potentially leading to a more user-friendly experience for Android users in the future.

    Source

  • Apple buys another office space and faces App Store issue in Germany

    Apple buys another office space and faces App Store issue in Germany

    Apple Purchases New Office Campus

    Apple recently bought Mathilda Commons, another office complex in Sunnyvale, California, for $350 million. This purchase comes shortly after Apple spent $166.9 million on the Cupertino Gate office complex. Together, these deals show Apple’s commitment to expanding its presence in the South Bay area, with over half a billion dollars invested in real estate this week.

    The Mathilda Commons, located just seven miles from Apple Park, includes two buildings with 382,500 square feet of space, enough for up to 1,900 workers. Apple paid about 20% more than the property’s value in January, highlighting its importance. Kristina Raspe, Apple’s Vice President of Global Real Estate, said, “The Santa Clara Valley has been Apple’s home for over 40 years, and we’re excited to keep investing in great spaces for our teams.”

    Germany Requests Removal of DeepSeek App

    Due to privacy concerns, Germany has asked Apple and Google to remove the DeepSeek AI app from their app stores. Berlin’s data protection commissioner, Meike Kamp, stated that DeepSeek illegally sends user data, like prompts and files, to servers in China, where the government can access it.

    DeepSeek failed to prove it protects German users’ data to EU standards. This follows similar bans in Italy and the Netherlands. Kamp urged Apple and Google to review the app quickly, though no deadline was set. Google is currently looking into the request. This issue adds to growing global concerns about DeepSeek’s data practices.

  • Apple might be working on a smarter Calendar app

    Apple might be working on a smarter Calendar app

    Apple is considering a significant update for its Calendar app. Apple recently put out a software engineer job listing for the Calendar team on their website. It seems Apple could soon release new features or major updates for the app.

    According to the post, the engineer will focus on creating innovative new experiences and enhancing Apple Calendar for iPhone, iPad, Mac and Vision Pro. Although Apple doesn’t reveal what they are developing, hiring new employees for the team suggests some new plans.

    For years, Calendar on Apple devices has held the same design and lacked many new additions. Some of Fantastical and Google Calendar’s rivals feature creating events with normal phrasing, improved reminders and easier sharing. Since Apple wants to compete effectively, adding similar smart tools would be a smart move.

    We may get new information about the Calendar improvements during the Worldwide Developers Conference on June 10. Apple will likely introduce iOS 18 and other big software updates at this event.

    The posting makes it clear that Apple still has its eye on the Calendar app for now. For the first time in many years, it may have the attention that matters.

  • Apple will let developers use its own AI tools in their apps

    Apple will let developers use its own AI tools in their apps

    Apple is planning to let developers use its own AI models in their apps, starting with iOS 18. According to a report from Bloomberg, Apple’s main goal is to offer powerful AI tools that work fast and keep user data private.

    Developers will be able to access Apple’s on-device AI models through Xcode and other Apple development tools. These models can be used for different tasks, such as text generation, smart replies, or image editing. Because the AI runs directly on the device, it won’t need an internet connection to work, and personal data stays private.

    Apple’s approach is different from companies like OpenAI and Google, which mostly use cloud-based AI. While Apple may still use cloud processing for some advanced features, the focus will be on making on-device AI strong enough for everyday use.

    At WWDC 2024 in June, Apple is expected to share more details about its AI strategy. The update may include new features like AI-powered notifications, smart summaries, and improvements to Siri.

    By giving developers access to its AI, Apple is aiming to help create smarter and more useful apps while keeping user privacy a top priority. This move could make iPhones and iPads even more helpful in daily tasks, without depending too much on external servers.

  • Apple keeps top spot as world’s most valuable brand in 2025

    Apple keeps top spot as world’s most valuable brand in 2025

    Apple has once again been named the most valuable brand in the world, according to Kantar’s latest BrandZ report for 2025. The company continues to lead the list thanks to strong demand for its products and services, along with its focus on innovation and customer experience.

    This year, Apple’s brand value grew 15% compared to last year, reaching an impressive $880 billion. This helped it keep the number one spot, followed by Google in second place and Microsoft in third. Amazon and McDonald’s completed the top five.

    Kantar noted that tech companies continue to dominate the rankings, taking seven of the top ten spots. Besides the big three—Apple, Google, and Microsoft—other tech brands like Samsung, Tencent, and Facebook also remained strong.

    The overall value of the top 100 brands rose by 20% in 2025, bouncing back after a slight dip last year. According to Kantar, this growth shows that strong brands can recover quickly and keep their influence even in uncertain times.

    Apple’s ongoing success is mainly due to its ability to launch popular products, like the iPhone and Apple Watch, and to offer seamless services like iCloud and Apple Music. Its loyal customer base and smart marketing also play a big part in keeping the brand on top.

    In short, Apple’s position as the world’s most valuable brand shows how staying innovative and customer-focused continues to pay off.

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