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  • Why new iPhone owners love Apple’s AI

    Why new iPhone owners love Apple’s AI

    Apple announced the iPhone 16 as the first model designed specifically for Apple’s AI features. But until they shared how many phones they sold, we weren’t sure if people would care. Now, it’s pretty clear they do.

    iPhone 16 is Doing Great with AI

    Last week, Apple reported their biggest earnings ever, with revenues hitting $124.3 billion. When you look closer, you see that their main products – iPhone, iPad, and Mac – are selling well. iPads and Macs did particularly well, maybe because of AI, or maybe not. The iPhone 16 didn’t sell as much as last year’s model but still did quite well.

    Here’s why it’s good news:

    Tim Cook said that the iPhone 16 is selling better than the iPhone 15. This is a big deal. What’s even more telling is that the iPhone 16 sells better in places where Apple’s AI features are available. Right now, these features aren’t available in Europe or China. And China is where the iPhone isn’t doing as well, showing that AI might be a key factor.

    What Does This All Mean?

    It looks like Apple’s AI story is hitting the mark, at least for now. Apple can celebrate the iPhone’s success, but making their AI even better is the next big challenge.

    Is Apple Intelligence Really That Good?

    Even if you’re not sure if Apple’s AI features are impressive, people are paying more to get the AI-focused iPhone 16 than they did for previous models. The places where AI isn’t available are facing temporary sales issues, which could mean big opportunities for Apple in the future. So, it’s a win for Apple’s AI, a win for iPhone sales, but the next big question is: will people keep loving the AI once they start using it?

    How will customers feel about it?

    We’ll get some answers with the updates coming in iOS 18.4, but the real test will be with the launch of iOS 19 in June.

  • India gives Apple a tax break to boost iPhone manufacturing

    India gives Apple a tax break to boost iPhone manufacturing

    Apple is now enjoying a significant tax benefit in India, making it less expensive to put together iPhones right there in the country. This news came from the government just this past weekend.

    India, a Growing Hub for Apple

    India has become the second biggest place where Apple makes its iPhones, only behind China. There have been big plans talked about, suggesting that by 2027, half of all iPhones might be made in India. However, things haven’t moved as quickly as hoped.

    Last year marked a big change, though. According to Bloomberg, one out of every seven iPhones was made in India by April. The production of newer, high-end models was slower because they needed very specialized equipment. But with the iPhone 16, things got better as production in India started not long after the phone was first introduced.

    New Tax Benefits

    The Indian government has been slowly lowering the taxes on importing parts needed to make electronics in India. They’ve now made this even better by announcing more reductions. Reuters mentions that one of these changes is setting the tax rate to zero for printed circuit boards, which are crucial for phones like the iPhone.

    During the annual budget presentation on Saturday, Finance Minister Nirmala Sitharaman shared that they’ve removed taxes on several parts needed for making mobile phones. This includes the assembly of printed circuit boards, parts for camera modules, and USB cables, which used to have a 2.5% tax.

    This tax cut is expected to reduce the cost of making iPhones in India, hoping that Apple will choose to do more of its manufacturing there.

    Source

  • Discover your 2025 music journey with Apple Music replay

    Discover your 2025 music journey with Apple Music replay

    The latest Apple Music Replay playlist for 2025 is now ready for you to check out. Many users have noticed that this year’s Replay playlist has appeared in their music collections today.

    Apple Music Replay keeps track of your favorite songs, albums, and artists all year long. This playlist isn’t static; it changes throughout the year, giving you a glimpse of your music tastes up to the current month. By December, you’ll have a complete summary of your year in music.

    This feature is great for Apple Music fans because it lets you keep tabs on your music habits as the year goes by. Currently, the Replay ’25 playlist shows your listening trends from January 2025, and it will keep updating as the year moves forward.

    To find your Replay playlist, just go to the bottom of the Home screen in your Apple Music app. Once you see the playlist card, you can tap it and save it to your Library for quick access later. It will refresh itself with your most recent listening activities.

    For more insights, you can visit the Apple Music Replay website. There, you can see stats like how many minutes you’ve listened, who your top artists and albums are, and if you’ve hit any listening milestones. These details will grow with each passing month, starting from January 2025.

    Source

  • A Simple Guide to Apple One: Why a student plan could work

    A Simple Guide to Apple One: Why a student plan could work

    Apple One, which came out in 2020, makes it easy for Apple lovers to sign up for several services at once with a good discount. Right now, there are three levels: Individual, Family, and Premier.

    Current Apple One Levels

    • Individual: For $19.95 each month, you get Apple Music, Apple Arcade, Apple TV+, and 50GB of iCloud+ storage.
    • Family: At $26.95 a month, you get 200GB of iCloud+ storage, and you can share everything with your family.
    • Premier: For $37.95 monthly, this gives you Apple Fitness+, Apple News+, and a big 2TB of iCloud+ storage.

    These options work well, but I think there’s a chance to do something even better by adding a tier for students.

    Why Students?

    Apple already offers a student discount for Apple Music, which is usually $10.99 but drops to $5.99 for students. Plus, students get Apple TV+ for free as long as they keep the student subscription. This shows Apple knows how to attract students with deals.

    The Idea: Apple One for Students

    We could imagine an Apple One Student plan. It would be like the Individual plan but cheaper. Students could enjoy iCloud+ for their files and photos, and Apple Arcade for some fun gaming, in addition to the music and TV they already get with their student perks.

    If we look at the 45% discount on Apple Music for students, an Apple One Student plan might be around $10.95 a month. This would be a great way for Apple to get more young users interested in their services.

    After students finish school or after five years (whichever comes first), they might keep using Apple One because they’re already used to the benefits. This could be a win-win situation for both Apple and the students.

    In summary, while Apple One is already a solid choice for many, adding a student tier could make it even better, helping Apple grow its user base among younger people while giving students great value for money.

  • Apple seeks to protect its big money deal with Google

    Apple seeks to protect its big money deal with Google

    Apple is fighting to save its huge money-making deal with Google, which is under threat because Google was found to break competition laws. Apple has asked the court dealing with Google’s legal battle with the U.S. government for some extra time, so they can argue their case before any final decisions are made.

    The U.S. Department of Justice took Google to court over unfair competition in the search market back in 2020. After a long fight, the DOJ won. A big part of this lawsuit was Google’s agreement with Apple, where Google pays billions each year to be the first choice search engine on Apple’s Safari browser. The judge ruled that this deal was against competition laws and helped Google keep its top spot in the search engine world.

    The U.S. government wants to stop Google from making such deals with Apple and other companies, which would hit Apple’s earnings hard. For instance, in 2022, Google paid Apple around $20 billion. Apple already tried to get more involved in the case as the solutions were being discussed, but the court said no because of timing issues. Apple is now appealing that decision and wants a pause while the appeal is considered.

    Apple argues that since its deal with Google is on the line, it should have the right to join the discussion, warning that without this pause, they could be seriously harmed.

    If Apple can’t join in the legal proceedings, they won’t be able to present their own evidence or arguments. If the appeal drags on until or after the trial for solutions starts, Apple might just have to watch, unable to speak or defend itself, while the government pushes for changes that directly affect Apple, like banning any business deals with Google for ten years.

    Besides stopping deals like this one, the U.S. Department of Justice also wants to go further, suggesting Google should sell its Chrome browser and separate Android from services like Google Search and the Google Play Store. Google has a lot to lose and might focus more on saving Chrome than its deal with Apple.

    When Apple first wanted a bigger say in the case, they argued that Google can’t properly look after Apple’s interests anymore because the case covers so much ground. The DOJ, predictably, doesn’t want Apple in the part of the trial where solutions are decided, which is due to start in April.

    If the court rules against Google paying Apple to be the default search on Safari, Apple would still have to offer Google Search as an option, but they wouldn’t get paid for it anymore.

    Source

  • Tim Cook believes iPhones have lots more innovation ahead

    Tim Cook believes iPhones have lots more innovation ahead

    During a recent financial discussion for the first quarter of 2025, Apple’s CEO, Tim Cook, was quizzed about future iPhone designs. The talk was sparked by whispers about the new “iPhone 17 Air.” Tim Cook usually keeps quiet about upcoming products on these calls, but this time he was upbeat. “We’ve got a lot more in store,” he shared, sounding very hopeful about what’s coming next.

    He confirmed that the iPhone still has plenty of room for new ideas. “There’s still so much we can do with smartphones,” Cook remarked. Word on the street is that Apple is working on an incredibly slim iPhone to take over from the “Plus” version. It’s rumored to be just 5 to 6 millimeters thick, making it the slimmest iPhone ever.

    When asked if the ultra-slim design of the 12.9-inch M4 iPad Pro was boosting iPad sales, Cook clarified that wasn’t the driver. Instead, the iPad Air and the standard iPad were the ones pushing the 15% sales increase over the holiday season.

    This isn’t shocking considering the high price tag on the iPad Pro. There’s mixed chatter about how much the new slim iPhone will cost, but it’s expected to be cheaper than the Pro models. Apple seems set on making it more about design, with plans to use a less powerful chip and only one camera lens.

    This focus on a sleek design while keeping costs down could make the “iPhone 17 Air” a popular choice, offering a new look without breaking the bank.

  • Apple tried Intel for iPhone chips, but Tim Cook wasn’t impressed, says TSMC Founder

    Apple tried Intel for iPhone chips, but Tim Cook wasn’t impressed, says TSMC Founder

    TSMC, a big partner for Apple, makes chips for millions of their devices each year. But, according to their founder, there was a time when Intel tried to make chips for the iPhone but didn’t do well enough to impress Apple’s CEO, Tim Cook.

    TSMC Founder Wasn’t Worried About Intel Competition for iPhone Chips

    In a recent conversation on the Acquired podcast, Morris Chang, the founder of TSMC, talked about the history of working with Apple. One key point was back in February 2011 when Intel was considered for producing iPhone chips.

    At that time, Intel already made chips for Apple’s Macs. However, their attempt at iPhone chip production didn’t go as planned. Chang mentions a talk with Jeff Williams, who said, “We need to take a break from our talks for a couple of months because Intel’s top people have approached Tim Cook to discuss making chips for the iPhone.”

    Chang wasn’t too concerned because, in 2011, Intel didn’t have the same strong reputation it once did:

    “Jeff was talking about the iPhone,” Chang said. “I wasn’t too worried because Intel wasn’t the big deal anymore. I had to agree to Jeff’s request, but I wasn’t really concerned.”
    Later, Cook met with Chang over lunch at Apple’s headquarters, where he reassured Chang by saying, “There’s nothing to worry about,” explaining that Intel didn’t have the right know-how to be a chip foundry. Chang found this response brief but reassuring.

    Chang also shared insights on Intel’s customer relations:

    “Before Apple became our customer, I knew many of Intel’s customers in Taiwan, like all the PC makers. None of them were fans of Intel. Intel often acted like they were the only game in town.”
    He added that these customers “all wished there was another supplier.”

    You can view the complete interview for more insights into the tech industry’s past.

  • 50 new and exciting iPhone features added since iOS 18

    50 new and exciting iPhone features added since iOS 18

    Since the launch of iOS 18 in September 2024, Apple has rolled out numerous updates, enhancing the iPhone experience with iOS 18.1, 18.2, and 18.3. Here’s a look at 50 features and improvements you might have missed:

    • Reset Your Control Center: If you’ve messed up your Control Center customization, iOS 18.1 lets you reset it to its original layout. Just go to Settings > Control Center and choose ‘Reset’.
    • Share AirTag Location: iOS 18.2 offers a new way to share the location of lost items with airlines or trusted friends. This feature works with AirTags and other Find My Network items, providing a link that can be viewed on any device.
    • Learn About Places: With iOS 18.2 on iPhone 16 models, you can get instant information about places by using Camera Control. Hold down the button, snap a photo, and see details like opening hours or make reservations right from your screen.
    • More Control Center Options: iOS 18.1 added new toggles for Satellite and AirDrop, giving you more control over connectivity options right from the Control Center.
    • Camera Control Activation: Now, with iOS 18.2, your iPhone’s screen needs to be on before you can use Camera Control, preventing accidental activation.
    • Add Events from Visuals: iOS 18.3 allows you to add calendar events directly from posters or flyers using Visual Intelligence on iPhone 16 models.
    • Selfie Mode: With iOS 18.1, switch to selfie mode by swiping on the Camera Control button, making selfies easier than ever.
    • Lock Focus and Exposure: iOS 18.2 introduces a way to lock focus and exposure on iPhone 16 models with a light press of the Camera Control button.
    • Share Music on TikTok: iOS 18.1 lets you share songs from Apple Music directly to TikTok, broadening your music-sharing options.
    • Identify Nature: iOS 18.3 enhances Visual Intelligence to help identify plants and animals in real-time on iPhone 16 models.
    • Full-Screen Video: The Photos app now offers a full-screen viewing mode for videos, making your memories more immersive.
    • Sleep Apnea Alerts: iOS 18.1 added sleep apnea detection for Apple Watch Series 10 and Ultra 2, alerting you to potential issues after gathering data over time.
    • iPhone Mirroring with Hotspot: iOS 18.2 allows you to mirror your iPhone to your Mac even when using Personal Hotspot.
    • Search with Camera: Visual Intelligence in iOS 18.2 lets you search online for items by taking a picture, handy for shopping or identifying unknown objects.
    • Proofread Your Text: iOS 18.1’s Writing Tools include proofreading functions to catch and correct typos, making your writing clearer.
    • Track Downloads: With iOS 18.2, you can monitor your Safari downloads directly from the Lock Screen or Dynamic Island.
    • Rewrite Text: Change the tone of your messages with iOS 18.1’s Rewrite tool for more effective communication.
    • Safari Data Management: iOS 18.2 provides new ways to manage your browsing data, including exporting and importing.
    • Volume Control on Lock Screen: iOS 18.2 reintroduced the ability to adjust media volume directly from the Lock Screen.
    • Summarize Emails: iOS 18.1 helps manage your inbox with email summaries, letting you quickly understand long messages.

    These updates, among many others, show Apple’s commitment to continuously improving the iPhone experience, making it more intuitive, personal, and capable. Keep your iPhone updated to enjoy these enhancements!

  • Connect your iPhone to Windows 11 Start Menu

    Connect your iPhone to Windows 11 Start Menu

    Microsoft has made a new update for Windows 11 that now lets iPhone users connect their phones right from the Start menu. This update brings similar features that were previously only available for Android phones.

    With this update, you can check your iPhone’s battery level, see if it’s connected to the internet, and look at your recent activities all from your Windows computer. You can also manage your messages and calls, plus share files, without switching between devices.

    Getting started is easy. Just click on the Start menu, find the “iPhone” option on the side, and follow the simple steps on your screen to link your iPhone with your PC.

    This feature is currently being introduced to users in the Windows Insider program, specifically those in the Dev and Beta testing groups. To use these new tools, you’ll need to have Windows 11 Insider Preview Build 4805 or higher if you’re in the Beta group, or Build 26120.3000 or higher if you’re in the Dev group. Make sure your Phone Link app is updated to version 1.24121.30.0 or later, and your PC supports Bluetooth Low Energy.

    However, not everyone can use this feature right away. It’s not available if you’re using the Education or Pro Education versions of Windows 11. Microsoft is rolling this out gradually, so keep an eye out for when it comes to your system.

    Source

  • iPhone SE 4 will have a notch, not a dynamic island

    iPhone SE 4 will have a notch, not a dynamic island

    The next iPhone SE 4 is set to feature a traditional notch instead of the newer Dynamic Island, according to display expert Ross Young. He claims the phone will look much like the iPhone 14 with its notch.

    Just a few weeks ago, another source, Evan Blass, showed pictures suggesting the iPhone SE 4 would have a Dynamic Island. This was confusing because earlier rumors pointed towards a notch. Another leak from early 2024 also hinted at a Dynamic Island, but most signs point to Apple sticking with the notch for this budget phone.

    Many rumors have pointed out that the iPhone SE 4 is built similarly to the iPhone 14, which had a notch. This makes sense if Apple is using the same body design for the SE version. Plus, screen protectors rumored to be for the iPhone SE 4 show a cutout for a notch, not a Dynamic Island.

    When the iPhone SE 4 comes out, it will mark the end of Touch ID on iPhones, moving entirely to Face ID for unlocking. The phone is expected to have a 6.1-inch screen, one camera on the back, 8GB of RAM, and will run on an A17 Pro chip, which will support Apple’s smart features. Rumors are that we’ll see the iPhone SE 4 hit the market around April, in the spring.

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