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  • Tim Cook hints at exciting Apple reveal this week: ‘Something Fresh Is Coming’

    Tim Cook hints at exciting Apple reveal this week: ‘Something Fresh Is Coming’

    Today, Apple’s boss, Tim Cook, shared a fun update on social media. He posted a quick video on X with the words, “There’s something in the air,” teasing a new product drop this week.

    A New MacBook Air Is on the Way

    This sneaky hint points to a fresh MacBook Air announcement soon. Word is, it’ll run on a shiny new M4 chip and keep the same 13-inch and 15-inch sizes as the current version.

    The M4 chip is set to bring some cool upgrades. Right now, the MacBook Air tops out at 24GB of memory, but the new one might jump to 32 GB. It’s also expected to have faster performance, two extra CPU cores, and a sharper 12MP Center Stage camera.

    Plus, the M4 MacBook Air will handle external screens better. The M3 version can run two extra displays, but only if the laptop’s lid is shut. The new model will let you use two external screens and the built-in display at the same time—similar to the basic M4 MacBook Pro.

    Could an iPad Air Join the Party?

    Apple might also unveil a new iPad Air this spring. Bloomberg says the MacBook Air update is up first, but Mark Gurman hinted today that a double reveal—iPad Air and MacBook Air—could happen. This makes sense since iPad Air stock is running low.

    Keep an eye on 9to5Mac for all the juicy details about Apple’s big news this week. Fun fact: the “something in the air” line isn’t new! Apple used it way back in 2008 when they launched the very first MacBook Air. Nostalgia, anyone?

  • Fresh Apple gadgets could arrive soon

    Fresh Apple gadgets could arrive soon

    Bloomberg’s Mark Gurman says Apple is gearing up to reveal new products, maybe as soon as next week. Among them are a shiny new M4 MacBook Air, plus updated iPad Air and basic iPad models. The MacBook Air news is super close, while the iPads might take a bit longer.

    What’s Coming This Spring?

    After the iPhone 16e hit the scene, everyone’s buzzing about what Apple’s got next. Rumors point to a spruced-up iPad Air, a new iPad 11, and an M4 MacBook Air—all due for a fresh look soon.
    Gurman notes that stores are running low on the current basic iPad and M2 iPad Air. That’s a big hint that new versions are on the way. We saw the same thing with the iPhone SE 3 stock before the iPhone 16e dropped.

    Here’s a quick recap: The iPad 11 should get a boost with the A17 Pro chip, making it Apple’s budget-friendly option with Apple Intelligence. The iPad Air might see some inside upgrades, like an M3 chip and a new Magic Keyboard.

    When Will We See Them?

    All these goodies are set to roll out this spring, though some will pop up sooner. Gurman predicts a Mac announcement could hit as early as next week—probably the M4 MacBook Air. The iPad updates are coming too, but don’t expect them in the next few days, per his latest scoop.

  • A strange iMessage problem Apple needs to solve

    A strange iMessage problem Apple needs to solve

    For the last couple of years, I’ve noticed something odd with Apple’s Messages app, especially when it comes to pictures. I keep hoping Apple will fix it, but so far, they haven’t done anything about it. Here’s the issue: if you send an AVIF picture through iMessage, it doesn’t show up right. AVIF is a type of image that’s getting more popular, so this glitch is kind of frustrating.

    But that’s not the whole story. It’d be fine if Apple just didn’t work with AVIF files at all. Instead, for some strange reason, the image pops up in a tiny box on your screen. There’s no way to make it bigger, so you’re stuck squinting at a super small picture you can’t see.

    This happens on both iPhones and Macs. The funny thing is, before you send the AVIF picture, it looks perfectly fine in the preview. You’d never guess there’d be a problem until after you hit send. It’s not like Apple doesn’t know how to handle AVIF. They added support for it in Safari with iOS 16, which was over two years ago. So, they’re halfway there—they just haven’t updated iMessage to keep up. The files show up, but you can’t view them properly.

    This whole thing feels off. Since AVIF works in Safari and the Photos app, people naturally send these images through iMessage. But when they don’t display correctly, it’s a letdown. You’re left with a useless picture.

    I hope Apple tackles this soon. It’s a small but annoying issue that messes up the experience. With AVIF becoming more common, it’s time for iMessage to catch up and let us see those images the way they’re meant to be seen.

  • Apple simplifies child accounts and boosts online safety

    Apple simplifies child accounts and boosts online safety

    Apple announced new tools today to keep kids safer online. These updates include a clearer age rating system, an easier way for parents to set up accounts for their children, tweaks to what kids see on the App Store, and a new tool for app makers to check a user’s age range. This ensures kids only get content that fits their age.

    The details are in a new guide called Helping Protect Kids Online, available on Apple’s developer website. The goal is simple: give parents more say over what their kids do online while keeping things private. Apple also wants to avoid broad laws that force the App Store to handle age checks for everyone.

    First, setting up accounts for kids is getting easier. When someone makes a new account, Apple will ask for their age range. This is already in the iOS 18.4 beta. For kids under 13, there’s a “Connect to Family” option. Parents need to approve the account for things like the App Store, but Apple is making this smoother. Instead of needing a credit card, parents can now use their payment history with Apple and confirm it with Face ID or Touch ID.

    Kids can start using their device right away if a parent isn’t around. Age-based limits will kick in for web browsing and messages, but app downloads will need parental approval later. Soon, parents can also fix the age on existing kid accounts if it’s wrong.

    App makers must now share if their apps have user-made content, ads, or need age checks. This info will show up on App Store pages. Apple is also updating its age groups: from 4+, 9+, 12+, and 17+ to 4+, 9+, 13+, 16+, and 18+. Each category sets rules for what’s okay—like no violence for little kids or mature themes for teens. Kids won’t see or download apps beyond their age limit, and the App Store will promote apps that match their age.

    Apple’s new tool for developers, called the Declared Age Range API, shares a user’s age range without giving exact details like birthdays. Parents decide if this info is shared, keeping privacy tight. These changes aim to balance safety and ease for families.

  • Why Apple TV+ is going big on shows from around the world

    Why Apple TV+ is going big on shows from around the world

    Netflix recently shared its latest report on what people watched most in the last half of 2024. One standout detail from this report might clue us in on why Apple TV+ is suddenly focusing so much on shows and movies that aren’t in English.

    Netflix’s Worldwide Fans Love Variety

    Netflix is a giant compared to Apple TV+, so it’s tricky to compare their hits side by side. Still, the report revealed something eye-opening: almost a third of all Netflix viewing comes from shows and films in languages other than English. That’s a huge slice of their massive audience! Plus, three of their top 10 most-watched shows—like Squid Game season 2—weren’t in English either.

    Netflix has been pouring effort into global stories for years, and it’s clearly working as they grow fans all over the world. Apple TV+, though smaller, is starting to follow a similar path by boosting its lineup of non-English shows.

    Apple TV+ Steps Up with Global Stories

    In its early days, Apple TV+ made a few non-English shows like Pachinko and Drops of God. Critics loved them, but they were exceptions in a mostly English collection. Lately, though, things have changed fast. Since September, Apple TV+ has rolled out new titles like:

    • Berlin ER (a German hospital show)
    • Love You to Death (a Spanish rom-com)
    • You Would Do It Too (a Spanish crime story)
    • Where’s Wanda? (a German funny mystery)
    • Midnight Family (a Spanish doctor drama)
    • La Maison (a French fashion tale)

    Even with fewer releases overall, Apple TV+ is now dropping about one new non-English show each month. Netflix’s winning streak with global hits might be the push behind this shift.

    Aiming for Fans Everywhere

    While the U.S. is still Apple’s main focus, these moves show they’re dreaming bigger—hoping to win over viewers worldwide. Maybe the buzz around Severance will get more people hooked on their global gems too. Apple TV+ costs $9.99 a month and offers popular shows and movies like Ted Lasso, Severance, The Morning Show, Silo, and Shrinking.

  • Apple announces iOS 18.4 launch in April with exciting updates

    Apple announces iOS 18.4 launch in April with exciting updates

    Apple recently shared that iOS 18.4 will roll out in April, bringing fresh features for iPhone users.

    What’s New in iOS 18.4

    Apple News+ Food Section

    Starting with iOS 18.4, Apple News+ subscribers will enjoy a brand-new Food section. It’s packed with thousands of recipes, plus articles on restaurants, healthy eating tips, and kitchen must-haves. Top food magazines like Allrecipes, Bon Appétit, and Serious Eats will contribute content. The first test version of iOS 18.4 is already out for developers and curious users to try. While some expected Siri upgrades—like understanding personal details or screen info—aren’t in this beta, there are still plenty of cool additions to explore.

    Key Features Available Now

    Priority Notifications

    A handy new tool sorts your most urgent alerts and puts them front and center on your Lock Screen. You can switch this on in Settings under Notifications. Note: This works only on iPhone 15 Pro, Pro Max, or any iPhone 16.

    Apple News+ Food

    The Food section in the News app offers subscribers tons of recipes and food stories at no extra charge. You can browse daily updates, save favorites for later, and even use a step-by-step cooking mode—all beautifully laid out.

    Ambient Music

    A new Control Center option lets you play relaxing tunes sorted into four moods: Sleep, Chill, Productivity, and Wellbeing.

    More Goodies

    This update expands Apple Intelligence to languages like French, Spanish, Japanese, and more. There’s also a “Sketch” style for creating images from text in Image Playground. In some cars with big screens, CarPlay now shows extra app icons. Plus, EU users can pick a default maps app, and everyone can choose a translation app.

    Coming Soon

    Vision Pro App

    Later, iOS 18.4 will add an app for Vision Pro owners to manage downloads, explore TV content, and get tips—available once the update hits.

    New Emoji

    Fresh emojis—like a tired face, fingerprint, or shovel—will join the lineup, continuing Apple’s tradition of fun updates.

    With iOS 18.4, Apple keeps making your iPhone experience better and more personal!

  • Apple’s new ‘HomePad’ gets a cooking boost in iOS 18.4

    Apple’s new ‘HomePad’ gets a cooking boost in iOS 18.4

    The iOS 18.4 beta just dropped, and it’s got a cool surprise: a Food hub and cooking guide in Apple News. But here’s the real kicker—a new gadget I’m calling the ‘HomePad’ is on the way, and this cooking feature feels like it was made just for it.

    iOS 18.4 Brings a Fun Cooking Tool

    People thought iOS 18.4 would focus on making Siri smarter. That’s not in the first beta yet—maybe it’s coming in iOS 18.5. Instead, we got a shiny new food section that’s stealing the show. If you’ve got Apple News+, the News app now has a special Food area. It’s packed with recipes, restaurant details, and a handy cooking mode—perfect for food lovers.

    Apple’s press release explains it best:

    The Food feature lets you explore tons of recipes in a Recipe Catalog that grows daily. The layout is simple and pretty, showing ingredients and steps clearly. There’s a cook mode that zooms in on each step, and you can save recipes to use offline later.

    It’s a lot like how Apple Music shows lyrics or Podcasts display transcripts—a clean, bold look that highlights the text. The step you’re on glows, while others stay faded but readable. It works great on iPhones and iPads, but it’s going to shine on the HomePad when it arrives, probably this spring. Maybe it’ll even get its own Cook app!

    HomePad: Your Kitchen Buddy

    Mark Gurman says the HomePad will be super flexible for any room. It’ll come with parts you can swap—like wall mounts for a security panel vibe or bases with speakers for the kitchen or desk. Apple sees it helping with FaceTime calls while you cook or chat in work meetings.

    I bet there’ll be a fridge magnet option too, even if Gurman didn’t mention it.

    We’ve spotted clues in iOS 18.4’s code about this Home gadget, including something called ‘CookingKit’ that fits the HomePad perfectly. Picture this: a hands-free recipe guide where you just say, “Siri, next step,” and keep cooking.

    Cooking help is only one piece of the HomePad puzzle, but it already sounds like a fresh twist on Apple’s lineup.

  • Trump pushes Apple to drop diversity rules

    Trump pushes Apple to drop diversity rules

    In a loud, all-caps message on Truth Social today, President Donald Trump told Apple to completely stop its diversity, equity, and inclusion (DEI) rules.

    “APPLE SHOULD DUMP DEI RULES, NOT JUST TWEAK THEM,” he posted.

    This comes right after Apple’s yearly shareholder meeting yesterday. At the meeting, most shareholders said no to a plan that would have asked Apple to get rid of its Inclusion & Diversity goals. The idea came from the National Center for Public Policy Research, a group that says it’s a fair, free-market, conservative think tank. They argued that DEI efforts could bring legal trouble, hurt the company’s image, and cost shareholders money.

    Apple told its shareholders to vote against the plan, calling it an attempt to control how the company runs. The tech giant said it already keeps an eye on its work to follow anti-discrimination laws. During the meeting, Apple’s CEO, Tim Cook, admitted that laws might force changes to DEI rules later on. But Trump thinks Apple should just drop them entirely. Still, Cook promised shareholders that Apple will always focus on making everyone feel welcome.

    “We work hard to build a place where everyone belongs and can do their best,” Apple shared in its meeting notice.

    Since coming back to the White House, Trump has been against DEI programs. Last month, he made a rule to end DEI in federal jobs. After that, some big tech names like Google have started cutting back on their own DEI plans. This topic stirs up a lot of opinions, so we’ve moved the conversation to our Political News forum. Anyone can read it, but only forum members with 100+ posts can join in.

  • Apple’s Mac growth outpaces top PC brands, leads in AI technology

    Apple’s Mac growth outpaces top PC brands, leads in AI technology

    A recent report shows that Apple’s Macs grew faster than the top three PC brands in the last three months of 2024. Not only that, Apple is also way ahead in computers built for artificial intelligence (AI), holding a 45% share compared to just 15% for its closest Windows rival.

    Mac’s Place in the PC World

    Apple sits in fourth place overall, with a 10% slice of the PC market. It trails behind Lenovo, HP, and Dell, but it saw the biggest jump in sales during late 2024. Experts at Canalys believe Apple is set to keep growing, especially with businesses. They point to a new partner program launching soon that will make it easier for companies to use Macs. This could help Apple win over more business customers by showing how well Macs work in big workplaces—something that’s held them back before.

    Here’s how the overall PC market looks:

    Lenovo: 25%
    HP: 20%
    Dell: 15%
    Apple: 10%
    Asus: 7%
    Acer: 6%
    Huawei: 2%
    Microsoft: 0.4%
    Others: 15%

    Apple Shines in AI Computers

    When it comes to PCs with special AI chips, Apple is the clear leader. In 2024, 17% of all shipped PCs were AI-ready. Apple grabbed 45% of that market, while Lenovo and HP each took 12%. (Note: One part of the report says 54%, but most data sticks with 45%—we’re checking on that.) Experts say AI features aren’t the main reason people buy PCs yet, but they’re growing in importance. Better AI could soon mean smarter, more personal devices, which might keep customers loyal to brands like Apple.

    Trump’s Tariffs Could Slow Things Down

    The PC market is doing well overall, thanks to companies upgrading old machines after Microsoft stopped supporting Windows 10. But there’s a catch: a new 10% tax on goods from China, introduced by the Trump administration, could hurt. Since most laptops come from China, this could raise prices and slow down sales, especially for everyday buyers and businesses planning upgrades.

  • Apple blocks Russian developers from its special app program

    Apple blocks Russian developers from its special app program

    Apple has recently stopped Russian developers from using its Apple Developer Enterprise Program (ADEP). According to Russian tech insiders who spoke with RBC, this change happened on February 12. With this program now off-limits, developers in Russia can’t build or share custom iOS apps for private use without putting them on the App Store. A tech firm in St. Petersburg told the news outlet that all their ADEP data was wiped out, leaving the program useless for them.

    Before shutting it down, Apple seems to have given a heads-up to companies relying on Enterprise certificates. These certificates let developers approve and share apps internally, and Apple warned they’d stop working by mid-February. In Russia, ADEP was a big deal for testing apps without App Store approval. Big companies also used it to create tools like business apps, company chatbots, customer management systems, and delivery trackers for their teams.

    Even though Apple halted product sales and cut back services like Apple Pay in Russia after the Ukraine conflict started, the App Store itself is still running there. That said, Apple has followed Russian rules by pulling certain apps—like VPNs and some news platforms—when the government asked. This move shows Apple tightening its grip on what Russian developers can do, even as some services stay active.

    It’s a shift that’s likely to hit companies and tech teams hard, especially those who counted on ADEP for their day-to-day work. Want to dig deeper into this topic? Check out the discussion in the Political News forum on MSN, where this story was shared. Anyone can read it, but if you want to chime in, you’ll need to be a forum member with at least 100 posts.