Search results for: “sony”

  • Apple and Sony Team Up: PlayStation VR controllers coming to Vision Pro soon

    Apple and Sony Team Up: PlayStation VR controllers coming to Vision Pro soon

    Apple is reportedly gearing up to add support for PlayStation VR controllers to its Vision Pro headset, according to tech journalist Mark Gurman in his Power On newsletter. This exciting news follows months of collaboration between Apple and Sony, which was first mentioned back in December.

    The partnership aims to introduce the PlayStation VR2 hand controllers to Vision Pro users. Apple has been in talks with Sony for quite some time and has also been engaging with game developers to ensure these controllers can be used in their games. The goal is to enhance the gaming experience on Vision Pro by offering more precise control options.

    Gurman suggests that this feature is still on track for release and is expected to come with an upcoming software update, potentially part of visionOS 3. This update would not only benefit gamers but also allow users to navigate the operating system more accurately.

    While this move could make playing games on Vision Pro more enjoyable, it’s not yet clear if it will lead to a broader selection of games or increase sales. Currently, you can’t buy these PlayStation VR controllers on their own from Sony, which might affect how quickly this feature can take off once it’s available.

    This project marks a significant step for Apple in improving the utility and appeal of the Vision Pro, blending the best of both companies’ technologies to enrich user interaction in virtual spaces.

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  • Apple’s Foldable iPhone sounds real, Plus iPhone 18 Pro rumors bring exciting updates

    Apple’s Foldable iPhone sounds real, Plus iPhone 18 Pro rumors bring exciting updates

    Talk about a foldable iPhone has been around forever, but now it’s starting to feel like it might actually happen soon. Reliable sources like analysts Ming-Chi Kuo and Jeff Pu, along with a Weibo user called Digital Chat Station, say Apple’s first foldable iPhone will have a big 7.8-inch screen when opened and a smaller 5.5-inch screen on the outside. Since these sizes keep popping up in leaks, it seems Apple has locked in some details. Kuo says it’ll open like a book, not flip like Samsung’s Galaxy Z Flip.

    Jeff Pu also mentioned that Foxconn, the company making it, has started early work on the foldable iPhone. Both he and Kuo think it’ll hit full production by late 2026, so we might see it in small numbers next year—though 2027 feels more realistic. Funny enough, it still feels two years away!

    Analyst Tim Long from Barclays predicts it’ll cost about $2,299 in the U.S., almost double the iPhone 16 Pro Max’s $1,199 price. Kuo adds it’ll have two back cameras, one front camera, a Touch ID button instead of Face ID, and a strong battery. It’ll be super thin—4.5mm open, 9-9.5mm folded—with a titanium body and a hinge mixing titanium and steel.

    Now, let’s peek at the iPhone 18 Pro, still over a year away. Here’s what’s buzzing so far:

    Hidden Face ID

    Analyst Ross Young says Face ID might hide under the screen in 2026, meaning the iPhone 18 Pro could get it. The Dynamic Island might shrink or turn into a tiny camera hole, like on Android phones. It’s too soon to say for sure.

    Adjustable Camera

    Ming-Chi Kuo claims the iPhone 18 Pro’s 48-megapixel main camera will let you tweak how much light it takes in. Unlike older models stuck at a wide-open setting, this could help you blur backgrounds better—though iPhones’ small sensors might limit the wow factor.

    Better Samsung Sensor

    Rumor has it Samsung’s new stacked sensor will boost the iPhone 18 Pro’s camera with clearer, more vibrant photos. This could shake things up since Sony’s been Apple’s go-to sensor maker forever. Exciting times ahead!

  • Could an Apple camera lens boost your iPhone photos?

    Could an Apple camera lens boost your iPhone photos?

    Xiaomi has built its name by mimicking Apple’s ideas, but recently, it’s come up with a few tricks I’d love to see Apple borrow. First, it wowed us with the sleek look of its 15 Ultra phone. Now, it’s teasing a cool concept that could inspire an awesome Apple Camera Lens add-on for iPhones.

    My iPhone is my go-to camera. Why? It’s always in my pocket. A few years back, it even became my main camera for trips. Sure, I still grab a standalone camera for special photo outings or unique destinations worth the extra gear. But Xiaomi’s latest idea might just bridge the gap perfectly.

    Smartphone cameras have tiny sensors and small plastic lenses, which limit their quality. Xiaomi’s fix? A real camera lens with a big sensor that snaps onto your phone magnetically. You’d still use the built-in lenses for quick shots, but for top-notch photos, this add-on turns your phone into something like a lightweight mirrorless camera—smaller and easier to carry than a separate one.

    Simon Hill from Wired tested a working version and loved it. He tried a Xiaomi 35-mm f/1.4 lens paired with a 100-megapixel sensor—way bigger than anything in phones today. It has a flexible aperture, perfect for dim lighting. Hill said it attached like a MagSafe wallet and felt like using a real camera, with sharp results to match.

    It comes with an autofocus motor—just tap the screen to pick your focus. Plus, there’s a physical ring for hands-on adjustments. In Pro mode, it worked as smoothly as the phone’s regular camera, letting Hill focus on objects near and far for a soft, natural background blur. We don’t know if Xiaomi will sell this lens, but I’m sold on the idea. Imagine Apple teaming up with Nikon, Canon, or Sony to make one for iPhones. It’d be a game-changer for phone photography!

  • Apple starts ads on X again

    Apple starts ads on X again

    Apple has begun advertising on X once again after a long break. They stopped advertising on the social media site back in November 2023 because of some controversial comments made by its owner, Elon Musk.

    For instance, the @Apple account is now promoting the privacy features of Safari with a new ad. This was first noticed by Aaron Perris, who writes for MacRumors. Also, the @AppleTV account has been posting ads about the TV show “Severance” from Apple TV+.

    Last month, there were talks that Apple might start advertising on X again, and it looks like they’ve made that decision, at least for the time being.

    Apple isn’t alone; other big companies like Disney, Coca-Cola, Sony, IBM, and Comcast have also taken breaks from advertising on X. However, like Apple, many of these companies have started to advertise on X again, though they’re doing so carefully.

    Elon Musk bought Twitter in 2022 and changed its name to X the next year. Since he took over, there’s been less strict control over what people can post, leading to more extreme opinions being shared. Recently, the rapper Kanye West, who’s been in the news for the wrong reasons, posted some offensive content before he left the platform.

    Despite all this, Apple’s CEO Tim Cook and other top executives like Greg Joswiak, who handles marketing, have stayed active on X. However, Phil Schiller, who used to be in charge of marketing for Apple, has chosen to leave X for other social media sites like Mastodon and Bluesky.

  • Apple’s new plan for easy-to-wear smart glasses

    Apple’s new plan for easy-to-wear smart glasses

    Apple is working on a new version of its visionOS software, which currently powers the Apple Vision Pro, to make it work with smart glasses. This move is part of their plan to offer more popular augmented reality (AR) products that are less bulky than their current headset.

    Apple’s Vision Pro Challenges

    The Apple Vision Pro, which costs $3,500, hasn’t been as successful as hoped. Many people have found it too heavy to wear for long periods, too pricey, and it also tends to get hot. Since it was released, interest has dropped, and sales haven’t met Apple’s goals.

    In his newsletter, tech journalist Mark Gurman shared that Apple’s Vision Products Group is now focusing on something lighter and more like the smart glasses Meta made with Ray-Ban. However, it might take at least three years before these glasses are ready, as there’s still a lot of research needed.

    User Studies and Software Development

    Apple is actively testing how people react to different features and interfaces for these glasses at their offices. They’ve named this project “Atlas,” which is being managed by the Product Systems Quality team. This team is part of Apple’s hardware division.

    The research is happening in a secretive spot in Santa Clara, not far from their main office in Cupertino. Last year, Apple let go of some workers there, but those left are focusing on AR tech. They also have a place to test new screen technologies.

    Future Plans for Vision Pro

    Apple is not giving up on the Vision Pro entirely. They’re planning to make a cheaper version with simpler parts, hoping to sell it for about the price of their top-end iPhone, around $1,600. They wanted to launch this model by late 2024, but they’re still perfecting the design.

    Gaming Collaboration

    Additionally, Apple is teaming up with Sony to add support for PlayStation VR2 hand controllers to the Vision Pro, aiming to make it better for gaming. This partnership has been going on for a few months now.

    By focusing on these new, more accessible AR products, Apple hopes to expand its reach in the tech market and make AR part of everyday life.

  • Apple’s Future: Whispers of revolutionary camera tech and an Ultra-Slim iPhone

    Apple’s Future: Whispers of revolutionary camera tech and an Ultra-Slim iPhone

    The tech world is abuzz with early whispers about the future of the iPhone. While the iPhone 17 is still on the horizon, rumors are already swirling about the iPhone 18 and a radical new design for a special edition iPhone 17 model. These rumors paint a picture of Apple pushing the boundaries of mobile photography and design.

    One of the most intriguing rumors centers around the iPhone 18’s camera. Industry insiders suggest Apple may be partnering with Samsung to incorporate a cutting-edge, three-layer stacked image sensor. This innovative technology promises a significant leap in camera performance. Imagine photos with drastically reduced noise, even in low-light conditions, a wider dynamic range capturing more detail in both bright and dark areas of an image, and an incredibly responsive camera that captures fleeting moments with unparalleled clarity.

    This “PD-TR-Logic” technology, as it’s reportedly called, involves stacking three layers of circuitry within the sensor itself. This complex architecture could revolutionize how iPhones capture images. It’s particularly noteworthy given Sony’s long-standing role as the primary image sensor supplier for iPhones. Samsung’s potential entry into this space would mark a significant shift in Apple’s supply chain and could usher in a new era of mobile photography.

    Reports indicate that this potential partnership between Apple and Samsung has been brewing for some time. Analysts have previously predicted Samsung’s involvement in supplying camera components for future iPhones, particularly for ultra-wide lenses. Whether this new sensor technology will be exclusive to the Pro models or feature across the entire iPhone 18 lineup remains to be seen. Given the advanced nature of the technology, it’s plausible that it will initially debut in the higher-end models. 

    Beyond the camera advancements, another captivating rumor focuses on a special “Air” variant within the iPhone 17 lineup. This model is rumored to sport an incredibly thin profile, measuring a mere 5.5mm at its thinnest point. This would make it the slimmest iPhone ever created, surpassing even the iconic iPhone 6. To put that into perspective, this rumored device would be significantly thinner than the current iPhone 16 models.

    Achieving such a thin design would likely require significant engineering feats. It’s expected that the device will have a noticeable camera bump to accommodate the necessary optics, even though rumors suggest it will feature a single, high-resolution 48-megapixel rear camera. This design choice suggests a focus on portability and sleek aesthetics, potentially at the cost of some advanced camera features found in the Pro models.

    Another significant design change rumored for this ultra-thin iPhone is the complete removal of the physical SIM card slot. Instead, the device would rely entirely on eSIM technology. This isn’t entirely new territory for Apple, as they’ve been gradually expanding eSIM support in various regions. This move could signal a broader shift towards eSIM-only devices across the entire iPhone lineup in the future.  

    This “iPhone 17 Air” is rumored to be positioned as a replacement for the “Plus” model, offering a larger screen experience in a remarkably thin and light package. While it may have some compromises in terms of features compared to the Pro models, such as a standard A19 chip instead of the Pro variant and a single speaker setup, it’s expected to carry a premium price tag due to its innovative design.  

    Other rumored specifications for the “iPhone 17 Air” include a 6.6-inch display, 8GB of RAM, and an Apple-designed 5G modem. These specifications suggest that despite its focus on thinness, the device will still offer a capable and modern mobile experience.

    These early rumors, while subject to change, offer a tantalizing glimpse into Apple’s future. The potential for a revolutionary camera system in the iPhone 18 and the radical design of a super-slim iPhone 17 model underscore Apple’s continued commitment to innovation and pushing the boundaries of mobile technology. The coming years promise to be exciting ones for iPhone enthusiasts.

    Source/Via

  • Exploring the potential of Samsung’s advanced camera sensor technology

    Exploring the potential of Samsung’s advanced camera sensor technology

    For over a decade, Sony has reigned supreme as the exclusive provider of camera sensors for Apple’s iPhones. This partnership has been instrumental in delivering the high-quality mobile photography experience that iPhone users have come to expect. However, recent reports suggest a significant shift on the horizon, with Samsung potentially stepping into the arena as a key sensor supplier for future iPhone models.

    This development has sparked considerable interest and speculation within the tech community, raising questions about the implications for image quality, technological advancements, and the competitive landscape of mobile photography. 

    A Longstanding Partnership: Sony’s Legacy in iPhone Cameras

    Sony’s dominance in the field of image sensors is undeniable. Their Exmor RS sensors have consistently pushed the boundaries of mobile photography, offering exceptional performance in various lighting conditions and capturing stunning detail. This expertise led to a long and fruitful partnership with Apple, solidifying Sony’s position as the sole provider of camera sensors for the iPhone. This collaboration was even publicly acknowledged by Apple CEO Tim Cook during a visit to Sony’s Kumamoto facility, highlighting the significance of their joint efforts in creating “the world’s leading camera sensors for iPhone.”

    A Potential Game Changer: Samsung’s Entry into the iPhone Camera Ecosystem

    While Sony’s contributions have been invaluable, recent industry whispers suggest a potential disruption to this long-standing exclusivity. Renowned Apple analyst Ming-Chi Kuo first hinted at this change, suggesting that Samsung could become a sensor supplier for the iPhone 18, slated for release in 2026. This prediction has been further substantiated by subsequent reports, providing more concrete details about Samsung’s involvement. 

    According to these reports, Samsung is actively developing a cutting-edge “3-layer stacked” image sensor specifically for Apple. This development marks a significant departure from the established norm and could usher in a new era of mobile photography for iPhone users.

    Delving into the Technology: Understanding Stacked Sensors

    The concept of a “stacked” sensor refers to a design where the processing electronics are directly mounted onto the back of the sensor itself. This innovative approach offers several advantages, including increased signal processing speeds and improved responsiveness. By integrating more circuitry directly with the sensor, a three-layer stacked design further enhances these benefits. This translates to faster image capture, reduced lag, and improved performance in challenging shooting scenarios.

    Beyond speed improvements, stacked sensors also hold the potential to minimize noise interference, a common challenge in digital imaging. By optimizing the signal path and reducing the distance signals need to travel, these sensors can contribute to cleaner, more detailed images, particularly in low-light conditions.

    This technology represents a significant leap forward in sensor design, offering a tangible improvement over existing solutions. The potential integration of this technology into future iPhones signals Apple’s commitment to pushing the boundaries of mobile photography.

    A Closer Look at the Implications:

    Samsung’s potential entry into the iPhone camera ecosystem has several important implications:

    • Increased Competition and Innovation: The introduction of a second major sensor supplier is likely to spur greater competition and accelerate innovation in the field of mobile imaging. This could lead to faster advancements in sensor technology, benefiting consumers with even better camera performance in their smartphones.
    • Diversification of Supply Chain: For Apple, diversifying its supply chain reduces reliance on a single vendor, mitigating potential risks associated with supply disruptions or production bottlenecks.

      Potential for Unique Features: The adoption of Samsung’s sensor technology could open doors to unique features and capabilities in future iPhones, potentially differentiating them from competitors.

    The Megapixel Race: A Side Note

    While the focus remains firmly on the advanced 3-layer stacked sensor for Apple, reports also suggest that Samsung is concurrently developing a staggering 500MP sensor for its own devices. While this pursuit of ever-higher megapixel counts generates considerable buzz, it’s important to remember that megapixels are not the sole determinant of image quality. Other factors, such as sensor size, pixel size, and image processing algorithms, play crucial roles in capturing high-quality images.  

    Conclusion: A New Chapter in iPhone Photography?

    The potential collaboration between Apple and Samsung on advanced camera sensor technology marks a potentially transformative moment for the iPhone. The introduction of Samsung’s 3-layer stacked sensor could bring significant improvements in image quality, speed, and overall camera performance. While the specifics remain to be seen, this development signals a renewed focus on pushing the boundaries of mobile photography and promises an exciting future for iPhone users. It also highlights the dynamic nature of the tech industry, where partnerships and rivalries constantly evolve, driving innovation and shaping the future of technology.

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