According to the latest report, the 2022 BrandZ’s most valuable global brand rankings were released. Apple returned to the top of the list with a brand value of $947.1 billion and is expected to become the first brand to break the trillion-dollar mark. Google’s brand value rose 79% to $819.6 billion, climbing to second place.
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Over the past year, the total value of BrandZ’s most valuable global brands has grown by 23% to $8.7 trillion. Since the inception of the list is 2006, the total value of the BrandZ Top 100 Global Brands has continued to rise at a compound annual growth rate of 12.1%.
Moreover, the list shows that the top 10 global brands include Apple, Google, Amazon, Microsoft, Tencent, McDonald’s, VISA, Facebook, Alibaba, and Louis Vuitton.
