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  • What’s coming up at Apple’s big reveal next week?

    What’s coming up at Apple’s big reveal next week?

    Apple hasn’t released any new gadgets this year, but that might change soon. Apple’s CEO, Tim Cook, has hinted at something big coming on Wednesday, February 19.

    “Get ready to meet the newest member of the family,” Cook announced on social media, accompanied by a video showing an animated Apple logo in a circle. No further details were shared, leaving us to speculate on what might be unveiled.

    Here’s what could be on the table:

    New Budget iPhone or iPhone 16E

    Rumors are swirling that we might see a new, affordable iPhone SE. Mark Gurman from Bloomberg has been quite vocal about it, suggesting that a new iPhone SE with a bigger screen, a USB-C port, and enhanced features might be just around the corner. There’s also talk of this model possibly being called the iPhone 16E, hinting at its integration into the broader iPhone 16 lineup.

    Updated MacBook Air and iPads

    Gurman also mentioned new versions of the MacBook Air, iPad Air, and the basic iPad might be coming, although not necessarily next week. These updates could include new chips like the M4 for the MacBook Air, M3 for the iPad Air, and possibly the A16 or A17 Pro for the iPad, with no major redesigns expected.

    Home Control Center

    While Apple’s smart home hub isn’t slated for mass production until later this year, there’s a chance we could get a sneak peek next week. This device, likened to a HomePod with a screen, might feature a 6 or 7-inch display, an A18 chip, and smart home management capabilities.

    AirTag 2?

    The circular logo in Cook’s teaser has sparked AirTag 2 rumors due to the current AirTag’s round design. However, Gurman remains skeptical about an announcement this soon, suggesting that while a new AirTag is expected this year, it’s unlikely to be the star of next week’s show. Expected upgrades include better anti-stalking features and enhanced tracking with a new Ultra Wideband chip.

    Apple enthusiasts should mark their calendars for next Wednesday to see if these speculations hold true. Stay tuned for what could be an exciting addition to Apple’s product family.

  • Apple Event coming up next week

    Apple Event coming up next week

    Next Wednesday, on February 19, Apple CEO Tim Cook shared a hint on social media about an exciting “launch.”

    “Get ready to welcome a new addition to our lineup,” he posted, accompanied by the hashtag #AppleLaunch.

    While Tim didn’t specify when exactly this launch would happen or give any concrete details, the post has sparked curiosity. Tech journalist Mark Gurman from Bloomberg thinks this could be the reveal of a new iPhone SE. He had earlier mentioned that we might see this phone by next week, boasting features like an A18 chip, a bigger 6.1-inch OLED screen, Face ID, a USB-C port, and support for Apple Intelligence.

    Apart from the iPhone, there’s buzz about other gadgets. People are talking about new MacBook Air, iPad Air, and basic iPad models coming out soon. There’s also chatter about new products like an updated AirTag and a fresh smart home hub expected later this year.

    Since Cook’s message feels more like a teaser than an event announcement, any new product news will likely come through press releases on the Apple Newsroom site. But, we might also see announcement videos on YouTube, similar to how Apple introduced new iMacs, Mac minis, and MacBook Pros with M4 chips last October.

    We’ll know more in just six days!

  • Apple and Alibaba join forces for AI in China

    Apple and Alibaba join forces for AI in China

    Apple has decided to team up with Alibaba to introduce AI features on iPhones in China, ending a period of guesswork about how Apple would handle AI in the Chinese market.

    iPhone 16 Apple intelligence

    Joe Tsai, Alibaba’s chairman, shared this news at the World Government Summit in Dubai. He said, “Apple looked at several companies in China. In the end, they decided to work with us. They want our AI to enhance their phones. We are thrilled to collaborate with a company like Apple.”

    Following this announcement, Alibaba’s shares jumped by as much as 8.6%. This was after a report from The Information confirmed that Apple was indeed teaming up with Alibaba to launch AI features in China. Due to local laws, Apple has not yet introduced all its AI capabilities in China without a local partner.

    Outside China, Apple devices utilize a mix of Apple’s own AI tech and OpenAI’s ChatGPT for their AI functions. Both companies have reportedly sent the necessary paperwork to Chinese authorities for the go-ahead.

    This partnership announcement comes after news that Apple had initially considered another Chinese AI firm, DeepSeek, but chose not to proceed. It was also revealed that Apple had looked at Baidu last year, but found their AI technology lacking for Apple’s standards.

    This move is significant for Apple, especially after facing a tough year in China in 2024 when it lost its spot as the leading smartphone seller. According to Canalys, Apple saw a 17% drop in shipments in China, allowing local brand Vivo to take the top spot. This partnership with Alibaba could be a strategic move to regain ground in this important market.

    Source

  • Apple updates Safari test browser with fixes and better performance

    Apple updates Safari test browser with fixes and better performance

    Apple has just released an update for its experimental browser, known as Safari Technology Preview, which first came out in March 2016. The purpose of this browser is to let people try out new features that might be added to regular Safari in the future.

    The latest version, Safari Technology Preview 213, brings several updates and fixes for different parts of the browser like CSS, editing tools, forms, HTML, JavaScript, media handling, networking, PDF viewing, rendering, storage, SVG images, tables, text, web animations, web APIs, extensions, the inspector tool, and WebRTC communication.

    This update works on computers with macOS Sonoma or macOS Sequoia, which is the latest macOS version.

    You can get this update through the Software Update in your System Preferences or System Settings if you’ve already downloaded the browser from Apple’s site. For more details on what’s new, check out the release notes on the Safari Technology Preview page.

    Apple’s goal with this preview browser is to get feedback from both developers and everyday users to help improve the Safari browser. You can use this test version alongside the standard Safari without needing a developer account, making it accessible for anyone interested in trying out new web technologies.

    Source

  • Apple starts ads on X again

    Apple starts ads on X again

    Apple has begun advertising on X once again after a long break. They stopped advertising on the social media site back in November 2023 because of some controversial comments made by its owner, Elon Musk.

    For instance, the @Apple account is now promoting the privacy features of Safari with a new ad. This was first noticed by Aaron Perris, who writes for MacRumors. Also, the @AppleTV account has been posting ads about the TV show “Severance” from Apple TV+.

    Last month, there were talks that Apple might start advertising on X again, and it looks like they’ve made that decision, at least for the time being.

    Apple isn’t alone; other big companies like Disney, Coca-Cola, Sony, IBM, and Comcast have also taken breaks from advertising on X. However, like Apple, many of these companies have started to advertise on X again, though they’re doing so carefully.

    Elon Musk bought Twitter in 2022 and changed its name to X the next year. Since he took over, there’s been less strict control over what people can post, leading to more extreme opinions being shared. Recently, the rapper Kanye West, who’s been in the news for the wrong reasons, posted some offensive content before he left the platform.

    Despite all this, Apple’s CEO Tim Cook and other top executives like Greg Joswiak, who handles marketing, have stayed active on X. However, Phil Schiller, who used to be in charge of marketing for Apple, has chosen to leave X for other social media sites like Mastodon and Bluesky.

  • iPhone owners are upgrading their phones sooner

    iPhone owners are upgrading their phones sooner

    People with iPhones are starting to get new ones a bit quicker than before, according to a report by Consumer Intelligence Research Partners (CIRP).

    In the last three months of 2024, CIRP found that more iPhone buyers were replacing their phones earlier than in past years. About 36% of new iPhone owners had their old phone for two years or less, which is up from 31% the year before. On the other hand, the number of people keeping their phones for three years or more dropped to 33%.

    This change is the first big shift in how often people upgrade their iPhones since CIRP started keeping track in 2014. Even though people generally kept their phones longer over time, something seems to be pushing some users to upgrade sooner. The percentage of people upgrading after just two years is back to where it was in 2020.

    CIRP thinks several things are causing this. One big reason might be deals from phone companies that make it cheaper or easier to get a new phone. Another could be Apple’s new AI features, which might make people want to switch to the latest model to use them.

    This trend in upgrade habits comes at a time when Apple’s iPhone sales have not been as strong. CIRP guesses that the people upgrading now are the most active Apple fans, more eager to get the newest tech. Meanwhile, those who upgrade less often might be holding out for something really special before they decide to buy a new phone.

  • New iPhone SE model spotted on french retail site

    New iPhone SE model spotted on french retail site

    Rumors about the next iPhone SE have been swirling, and now there’s a new hint from France. A French electronics store called Boulanger has accidentally put up a page for a “new” iPhone SE model. The page simply says the phone is “coming soon” but doesn’t give any real details or a true price.

    iPhone SE 4 Teaser

    This sneak peek was noticed by someone reading the French tech news site Numerama. It’s not clear if Apple gave Boulanger a secret tip about the new phone or if the store just guessed based on all the gossip.

    Even though the page doesn’t tell us much, it does seem like we’re getting closer to seeing a new iPhone SE. Originally, tech expert Mark Gurman thought it would come out this week, but he’s now saying it should be announced by next week.

    iPhone SE at Boulanger

    When it finally comes out, the new iPhone SE is expected to have some big upgrades. It might have a bigger 6.1-inch screen that’s really bright, no home button but Face ID to unlock it, a USB-C port instead of the old one, and just one camera at the back but with 48 megapixels. It’s also supposed to have a new 5G chip from Apple and enough memory to handle new smart features.

    Apple hasn’t planned any big events yet for 2025, so they’ll probably just announce it on their website with a press release.

    Source

  • What’s next for Apple’s AirPods after the Powerbeats Pro 2?

    What’s next for Apple’s AirPods after the Powerbeats Pro 2?

    Apple and Beats recently introduced the eagerly awaited Powerbeats Pro 2 wireless earbuds. This new model brings features not yet seen in Apple’s AirPods. But what does this mean for the future of AirPods?

    Rumors About Upcoming AirPods

    One standout feature of the Powerbeats Pro 2 is its heart rate sensor. This marks the first time Apple has included such a health-focused tool in a product other than the Apple Watch. It suggests that future devices might also focus more on health monitoring. Although Powerbeats are designed for workouts, it’s notable that Apple chose to debut this technology in a Beats product.

    What About AirPods?

    Will AirPods follow suit with a heart rate sensor? It seems likely, as various sources confirm Apple is indeed developing AirPods with health sensors. The next big update, expected in the AirPods Pro 3, will likely include this sensor. Although we don’t have a specific release date, considering the AirPods Pro 2 came out in 2022, we might see the next version soon, perhaps even this year.

    Mark Gurman from Bloomberg mentioned last year that Apple is looking into sensors that could measure body temperature through the ear canal. There’s also talk about integrating camera sensors into AirPods, but these innovations won’t make it into the AirPods Pro 3.

    AirPods Pro 3 Expectations

    For the AirPods Pro 3, expect a new design, though details are scarce. The basic AirPods model got a recent update with a fresh look and Active Noise Cancellation (ANC), so don’t expect another update soon. As for the AirPods Max, after last year’s update to include USB-C, there are no significant updates planned shortly.

    This glimpse into Apple’s strategy shows a clear direction toward enhancing personal health monitoring through their audio products, promising exciting developments for AirPods users.

  • New Beats earbuds to get immediate software update

    New Beats earbuds to get immediate software update

    Apple’s latest earbuds, the Beats Pro 2, will come with an immediate software update immediately. The earbuds will start with the 7B15 firmware, but a new update, version 7B24, is already available.

    While specifics on the update aren’t detailed yet, the Beats Pro 2 introduces new features like heart rate tracking, which is a first for Apple’s earbuds. They use small LED lights to check your heart rate by sensing the blood flow in your ears.

    In addition to heart rate tracking, these earbuds offer noise cancellation, personalized sound positioning, and enhanced audio thanks to a new sound system and Apple’s H2 chip for better connection.

    Design-wise, the Beats Pro 2 has a much smaller ear hook, now 50% less than the original, comes with more choices for ear tips, are 20% lighter, and have a sleeker charging case that lasts longer.

    To update the firmware, just connect the earbuds to a power source while they’re near an iPhone, iPad, or Mac with Wi-Fi. On an iPhone, you can check for updates by going into Settings, then Bluetooth, and clicking on the Beats icon. Android users will need the Beats app to get these updates.

    You can pre-order the Beats Pro 2 from Apple’s site starting today, with an official release date set for this Thursday, February 13. They’re priced at $250.

  • Exciting new iPhones coming this year

    Exciting new iPhones coming this year

    Apple is set to release five new iPhone models this year, each bringing something unique to the table. Here’s what you can look forward to with each model:

    iPhone SE 4

    The budget-friendly iPhone SE is getting a major facelift. It’s moving away from the traditional home button to a modern, edge-to-edge screen with a notch. Here’s what else is new:

    • A18 chip: For better performance.
    • 8GB of RAM: More memory for smoother operation.
    • Apple Intelligence support: Enhanced software capabilities.
    • 48MP main camera: Better photos than before.
    • USB-C port: Replacing the Lightning port for universal charging.

    Apple is also introducing its first self-made 5G modem in this model, making it a standout choice for those looking to save without skimping on features.

    iPhone 17 Air

    This fall, the iPhone Plus is out, and the iPhone 17 Air is in. Focused on design, it will:

    • Use the A19 chip (not the Pro version) and 8GB of RAM.
    • Features an ultra-thin body, making it the slimmest iPhone yet.
    • Introduce a new screen size that’s just right between the Pro models.
    • Include Apple’s in-house 5G modem and a high-refresh display.

    The Air promises to be a visually stunning device that might challenge your usual iPhone choice.

    iPhone 17 Pro

    Even with the Air stealing some spotlight, the iPhone 17 Pro isn’t lagging:

    • Keeps the 6.3-inch display but with a new aluminum frame instead of titanium.
    • A larger, rectangular camera bump suggests significant camera upgrades.
    • A19 Pro chip and 12GB of RAM for unmatched power.
    • 24MP front camera upgrades for better selfies across the lineup.

    iPhone 17 Pro Max

    The Pro Max version will have all the Pro features but with:

    • Enhanced battery life thanks to its bigger size.
    • Possibly a smaller Dynamic Island, which could mean an innovative change in how Face ID works.

    iPhone 17

    The base model remains strong:

    • 24MP front camera like its siblings.
    • A19 chip and 8GB of RAM.
    • Retains the 6.1-inch display.

    It’s set to compete not only within the iPhone family but also with the newly upgraded iPhone SE.

    Wrapping Up

    From high-end to budget options, Apple’s 2025 iPhone lineup looks promising, offering something for everyone, whether you’re after performance, design, or value.

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