Google plans to transform YouTube into a E-commerce website

YouTube allows users to upload, view, rate, share, add to playlists, report, comment on videos, and more. Youtube is the biggest video content library available online and now Google plans to add a new feature for ‘Shopping’.

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YouTube is the world’s largest video site, which asking creators to tag and track products featured in their videos. Data will be linked to analytics and shopping tools from Google. The goal is to change  YouTube’s rewards of videos into a vast catalog of items that viewers can think, click on, and buy directly, according to people familiar with the situation. (reports of Bloomberg)

Google potentially taking this new step to transform YouTube into an E-commerce website and a potential rival for Amazon and China’s Alibaba.

A YouTube spokesperson has confirmed that the company is testing new features with a limited number of video channels. Also, content creators will have control over the products that will be displayed over their channels. Currently, the company has described it as an experiment and denied sharing more information.

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