Counterpoint believes AI is transforming mobile photography experiences

Cameras are an essential part of smartphones. They are used on a daily basis, and camera capabilities have become one of the most important purchase criteria. Unsurprisingly, smartphone manufacturers are striving to improve mobile photography based on both advances in hardware specifications and software innovations.

Counterpoint Research experts analyzed the development of cameras in smartphones and identified the main trends. The first and foremost of these is the increase in resolution. Over the past 20 years, the resolution of mobile cameras has increased almost a thousand times.

In 2020, more than a third of the world’s shipments were smartphones with 32-108 megapixel main cameras. Analysts expect this trend to continue.

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The second trend is the growth of pixel and sensor sizes in general. It manifests itself in the mid-range and high-end smartphones of many manufacturers. Increasing pixels can improve light sensitivity, reduce noise, and expand dynamic range.

The third trend is the use of multiple modules in a camera. In 2020, one smartphone had an average of 3.7 modules. At the same time, cameras with four or more modules occupy 29% of the market. As the trend towards multiple modules permeates increasingly affordable price segments, smartphones with multi-module cameras are expected to surpass 90% in 2023.

With regard to software, Counterpoint Research experts highlight the use of artificial intelligence algorithms. Artificial intelligence allows for better scene recognition, optimized exposure settings, and image processing algorithms. It also allows you to make your graphic filters and effects more natural.

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