Facebook blamed Apple’s iOS privacy rules for the slowdown in sales growth and said the company’s advertising business would face further uncertainty.
In April of this year, Apple asked apps to ask users if they agreed to be tracked. In the first full quarter after Facebook, ad sales growth slowed. According to the report, this change makes it difficult for advertisers to target ads and get information about their ad performance.
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On October 25, local time, Facebook said it was changing its reporting structure to list a single “Facebook Reality Labs” division, including augmented reality and virtual reality products and services.
Reportedly, the financial report showed that Facebook’s total revenue in the third quarter was US$29.01 billion, a year-on-year increase of 35%, net profit was US$9.194 billion, a year-on-year increase of 17%.
