The Sony Group Corporate Strategy Conference was held and a series of financial data, future investments, strategies, etc. were announced. Sony said that in the past nine years, the ability of the Sony Group to create cash flow has been significantly enhanced, and a series of strategic investments in IP, direct-to-consumer service platforms, and technology have been implemented.
The continuous growth of Sony’s market value reflects the positive results of the strategy of enhancing corporate value from a long-term perspective. Sony expects that in fiscal 2021, electronic product sales will reach 2.26 trillion yen (approximately 133.114 billion yuan), an increase of 9%, sales revenue will be 148 billion yen (approximately 8.717 billion yuan).
Sony said that the sales growth of TVs and digital cameras will help improve the company’s profitability of electronic products. Officials said that since Mr. Hirai Kazuo led the first mid-term plan in 2012, Sony has insisted on placing the management axis on the people that are moved and moved.
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In the next nine years/three medium-term plans, Sony will comprehensively improve the profitability of branded hardware through high-end product strategy (turning losses in mobile business ), substantially increase investment in the semiconductor business and strive to become a global leading brand in imaging and sensing; expand investment in IP content And direct-to-consumer platform services.
Specifically, Sony’s investment in the CMOS image sensor business has continued to grow in the past nine years, and the total investment in 2018-2020 has reached 574.6 billion yen.
The investment projects under the Sony Group include companies such as Bilibili and Epic. In the technical field, there are also many investment projects. The official said that in the next fourth medium-term plan, Sony will also invest 2 trillion yen in strategic investment. The report shows that Sony PlayStation Plus subscribers reached 47.6 million in March 2021.
“Demon Slayer: Blade”, which derives drama series, movies, theme songs, and even games from original comics, demonstrates the contribution of Sony’s diversified business to the value of IP. Sony’s entertainment businesses such as film, music, games, and animation will continue to deepen cooperation to fully realize creativity without boundaries.
In the future, Sony will adhere to the people as the core and the touch as the link, strengthen cooperation between different businesses, and firmly seize the new opportunities brought about by changes in the service, mobile and social spaces. In addition, Sony also said that it will apply the latest sensing technology to the next generation of VR systems.
