Samsung launched a bold new product launch event on October 6, for its Samsung for Business division, which was the first time since 2017. ‘Work Wonders’ celebrates the multitude of ways that businesses of all shapes and sizes in the UK can achieve remarkable things with the power of technology at heart – highlighting that the business world is no longer gray and black, but full of vibrations.
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In addition to a series of outdoor installations that started work in Old Street in London on Monday 4th, the outstanding performance of the artistic concept “Work Wonders” developed by Ogilvy has also established a new partnership with independent TV, which has improved people’s understanding of Samsung’s business technology. Understanding, as well as solutions, support, and safety.
Operated by Starcom as the media center engaged in the project, the partnership consists of a three-part video series that focuses on three gleaming British companies and focuses on the human element in business technology. The event project will be aired on Independent TV (the new division of Independent TV) in its first product partnership on October 6.
The content includes award-winning journalist and independent lifestyle editor Harriet Hall, who talks to selected companies about how technology can help them work smarter and faster.
The three most famous companies are Future Yards, a new live music venue and artist center located in Birkenhead, the world’s first beautiful weather sign, and Lucy & Sam, which provides colorful children’s clothing and Toddlers.
In the next few days, Samsung will also launch online videos on YouTube. These videos will be supported by the product’s own advertisers, the market featured businesses, and create paid media for themes, social media, and print editions of ES magazines.
The multi-stakeholder event will last until December and will be supported by a series of top public relations work and talent collaboration led by Ketchum-and finally held at the Samsung KX store in late November.
