Apple is planning to expand its global retail business by opening more physical stores. Apple is planning to open more retail stores. The company currently operates 511 Apple retail stores worldwide, of which more than 100 are in Europe.
Deird O’Brien, Apple’s senior vice president of retail and personnel, confirmed Apple’s intention to expand its retail store to Funke Mediengruppe in Germany: “On our online website, people can learn a lot about the product; in the store Here, they can touch and feel the products. We plan to add more stores.”
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Although it is unclear whether the expansion will be concentrated in a certain region, O’Brien’s statement to German publishers may indicate that Europe will be a focus.
Apple’s latest retail store is Apple Via del Corso in Rome, which just opened last week, and the company is also building a second retail store in Berlin.
In addition, O’Brien said that Apple will “unquestionably” increase its international design infrastructure, just as the company plans to establish a 1 billion euro chip design center in Munich in the next three years.
|Via|
