A research note from the Analyst Ming-Chi Kuo gives detail about what he thinks of iPhone 12 and iPhone 12 Pro pre-orders in the first weekend of the sale.
Kuo previously showed that the estimated shipment allocations of Apple have put the iPhone 12 at the top with 40-45% of industry allocation which is up from 15-20%. But the customer’s interest in the iPhone 12 Pro at the time of pre-orders has caused him to review his data.
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“The iPhone 12 Pro pre-order beat our expectation because of Apple core fans’ initial preference for high-end models, the strong demand in the Chinese market, and the coming peak season demand in the US and Europe.”
Kuo expects the iPhone 12 and iPhone 12 Pro Max to contribute approx. 30-35% share each in this quarter. While the iPhone 12 Mini will only share for 10-15% of the sales.
iPhone 12 Pro comes with all the new features as the iPhone 12 Pro Max despite the screen size. While the non-Pro models do not include some of the high-end features such as LiDAR scanner, Telephoto Camera lens, and more RAM.
With having all the new features and lower price than the other Pro model the iPhone 12 Pro could contribute to a good amount of sale for Apple.
Read More: Apple re-opened stores and express pickup locations for iPhone 12 launch in U.S.