Electric car manufacturer Tesla has been trying to enter the Indian market for a long time, but due to lack of infrastructure, related policies, and electric car market, these attempts were basically unsuccessful.
But after years of waiting, the company finally entered the Indian market in January this year. Tesla has struggled to enter the Indian market and has appointed a supervisor to be responsible for it
Tesla had appointed a director for its Indian operations. The company chose Prashanth R. Menon, who has worked for Tesla for 4 years, to take charge of the company’s entry into the Indian market.
It is reported that the company registered and established a company called “Tesla India Automotive and Energy Pte Ltd” in Bangalore on January 8 this year, thus entering the Indian market.
At that time, Tesla appointed David Feinstein, Vaibhav Taneja, and Venkatrangam Sreeram as the three directors of its Indian business, responsible for Tesla’s entry into the Indian market and subsequent Operational matters.
In February of this year, it is reported that Tesla plans to enter the Indian market through investment and construction of factories, while the Indian states of Karnataka and Maharashtra are competing for new factories.
Almost a week after this report was released, in mid-February this year, the Chief Minister of Southern State of India BS Yediyurappa announced that Tesla had chosen Karnataka as the location of its first factory in India. In addition to establishing a company and planning to build a factory, Tesla also plans to open showrooms in three cities in India.
In early April of this year, people familiar with the matter said that the company would look for locations to open showrooms in three Indian cities (New Delhi, Mumbai, and Bangalore) and had hired Manuj Khurana, a former executive of the Indian Investment Promotion Agency, to lead lobbying and business work.
Previously, foreign media reported that Tesla expected to import and sell Model 3 as early as mid-2021 to target wealthy customers in the Indian market.