Arm has declared the company’s largest technological reform of the Armv9 architecture in a decade. The new design is aimed at the market currently dominated by Intel, the world’s largest chip maker.
Arm, a company headquartered in Cambridge, England, is adding new features to its products to help chips gain device learning processing capabilities, which is a powerful artificial intelligence software. Additionally, the company’s chip will add additional security features, which will lock more data and computer code.
Arm stated that the new chip design will also achieve a 30% performance improvement on the processors of the next two generations of mobile devices and data center servers. Arm said that this technology upgrade is to provide computing power support for mobile phones, computers and servers, and other devices.
Currently, tens of thousands of devices and electrical appliances are connecting to the Internet and gaining new functions by adding more chips and software, and services supported by artificial intelligence. The company hopes that its technology can be as ubiquitous in this market as it is in the smartphone market.
Arm CEO Simon Segars said: “As we look to the future that will be defined by artificial intelligence, we must lay the foundation for cutting-edge computing and prepare for the unique challenges that come.”
The Arm gives processor designs and instruction sets for companies such as Apple, Samsung, and Qualcomm. Arm’s technology is widely used in the smartphone industry, and the company is gaining a foothold in other markets such as personal computers and servers.
Intel currently occupies a dominant position in the personal computer and server processor market. However, as companies such as Amazon begin to increasingly use Arm’s technology to design their own chips, Intel’s control in the market is declining. By launching the new Armv9 architecture.
The Arm is trying to consolidate its current position while providing customers with better tools to compete with Intel. At present, Nvidia is acquiring Arm. Prior to this, SoftBank Group sold Arm to Nvidia for $40 billion. The transaction is currently awaiting regulatory approval. Several Arm customers protested the transaction.